Salespeople: Learn Before You Teach
Teaching our customers is a cornerstone of recent sales advice (see, for example, The Challenger Sale, Insight Selling, Upside Down Selling, and Agile Selling). Today the helpful, knowledgeable salesperson is showing up in best-in-class sales organizations. Helping customers learn is really not a new idea — salespeople have always been teachers. Nowadays, however, we’re not just teaching ...