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Is Noise Destroying Your Marketing?

Is Noise Destroying Your Marketing?

For Sales Pros / Feb 2, 2015 / Chad Porter

Editor’s Note: At the end of this post is Chad’s accompanying video. I think you will find is interesting to compare the impact of Chad’s points as he tailors his content and style to another medium. Remember when you used to fax people for meetings?  Neither do I.  But we still call.  And email.  And ... Read Post

Death of a Salesman

Death of a Salesman

All About CRM / Jan 30, 2015 / John Golden

I came across some interesting questions in a Teacher’s Guide to the Penguin Edition of Arthur Miller’s Death of a Salesman – that timeless portrayal of the common man as a tragic figure. The questions that the teachers are encouraged to ask of their students before they begin studying the play are: What is your definition of ... Read Post

Not All Targets Are Created Equal

Not All Targets Are Created Equal

Pipeliner CRM / Jan 29, 2015 / Richard Young

A quick overview of the Pipeliner CRM Targets: The Pipeliner CRM Weighted Target The Weighted Target is the sum of opportunities’ values according to their sales step position (its percentage of probability). For example, I have a deal worth $100,000 at my Value Proposition stage with a win rate of 60%. This would be viewed ... Read Post

Why Visualization Matters in CRM

Why Visualization Matters in CRM

For Sales Pros / Jan 26, 2015 / Bruce Boyers

When it comes to CRM, why does visualization matter? Is it just because visualization makes things “look cool”? Or are there deeper reasons? The Old Way: A Spreadsheet on Steroids Let’s take a look at what our CRM solutions have looked like for the past 20-some years. While they’ve become enormously complex—evolving from mere contact ... Read Post

Why Big Words Don’t Work

Why Big Words Don’t Work

For Sales Pros / Jan 21, 2015 / Tom Sant

Recently I came across a very interesting bit of research.  It proved something that we all suspected.  And it also revealed something new and important. The research was about the impact of using big words. In The Language of Success, I make the point that you can dramatically improve the clarity of your writing if ... Read Post

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