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The Evolution of Sales in the Mining Industry
Sales and Marketing / Mar 19, 2025 / John Golden

The Evolution of Sales in the Mining Industry

The mining industry is having to change in its approach to sales,  moving away from its traditional focus on transactional selling and instead leaning into consultative selling. In recent interviews with sales leaders across the mining sector, it’s clear that the combination of changing buyer behaviors, digital transformation, and evolving market demands is forcing a ... Read Post

10 Things You’re Doing Wrong on Social Media

10 Things You’re Doing Wrong on Social Media

Sales Technology / Mar 20, 2015 / Martha Neumeister

Social Media is a good thing. There is absolutely no doubt about that. It´s a great place for prospecting, listening, having some great conversations, and building relationships. The primary focus of a social seller should be engaging with people and achieving brand awareness. All these facts sound really exciting and the goals reachable, but it ... Read Post

Look for the “Eel” in the Deal

Look for the “Eel” in the Deal

Sales Professionals / Mar 13, 2015 / Tom Searcy

[Eel: Gatekeepers, deal spoilers, and nay-sayers at the prospect company who work to prevent any sort of change.] In every deal there is an eel. A person who is against the deal—maybe on principle, maybe because they’re your competitor’s champion or they fear they will be made to look bad if a new vendor is ... Read Post

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