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Top 5 CRMs for the Mid-Market: A Comparative Analysis
Sales Technology / Nov 25, 2025 / John Golden

Top 5 CRMs for the Mid-Market: A Comparative Analysis

Top 5 B2B CRMs for the Mid-Market The mid-market segment has unique B2B CRM requirements: sophisticated enough to support complex sales processes, yet practical enough to drive rapid adoption without dedicated IT resources. Here’s our definitive ranking. 1. Pipeliner CRM Why It Leads for B2B CRM Mid-Market Pipeliner CRM was purpose-built for the mid-market sweet ... Read Post

10 Sales Tactics Guaranteed to Capture Your Prospect’s Attention

10 Sales Tactics Guaranteed to Capture Your Prospect’s Attention

Sales and Marketing / May 15, 2015 / Linda Kern

What do salespeople need to do in today’s tough business environment to catch the attention of decision makers? I recently uncovered some compelling data in a series of conversations I had with decision makers representing several industries, including: insurance services, publishing, hospitality, communications, manufacturing, hardware supplies, a post-secondary institution, and pharmaceuticals. I asked them the ... Read Post

How To Attract More “Best Customers”

How To Attract More “Best Customers”

Sales and Marketing / May 14, 2015 / Marylou Tyler

We all love getting referrals from clients, friends, and colleagues.  But, this business development channel is not typically consistent. Or is it? Think about this for a moment.  You have a massive network of your absolute best, highest-converting new clients out there.  And to access them, all you have to do is tap into this ... Read Post

How to Fix (or Fire) An Employee in 30 Days

How to Fix (or Fire) An Employee in 30 Days

Sales Management / May 13, 2015 / Paul Laherty

“Genuine leaders bring out the best in people through their purpose – they inspire us. They care about their employees and they’re not afraid to ask us to deliver more than we ask ourselves.” During my senior year in college I aced an Army Physical Fitness test. When it ended my instructor walked over and ... Read Post

What’s Your Sales Persona Superpower?

What’s Your Sales Persona Superpower?

Sales Professionals / May 13, 2015 / Ian Altman

I recently met a CEO who wanted to shift his team — from order-takers to sales driven. His rationale? I think we’re focusing on price, on reacting. I’d like our people to be directly in front of buyers and referral sources — to focus on business value. Here’s the thing: Sometimes we can get tangled ... Read Post

The Data Pyramid: A Primer for Sales Managers

The Data Pyramid: A Primer for Sales Managers

Sales Management / May 12, 2015 / Martin Doyle

“Any fool can know. The point is to understand.” — Albert Einstein When looking at raw data, we need to be mindful of its limitations, and aware of its potential. Data can reveal the most intricate subtleties about a subject, and help us to understand the meaning behind the numbers. It can help us to ... Read Post

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