Understanding the Buyer Starts with the Seller As any successful salesperson will tell you, the key to making the sale is understanding the buyer. But there’s more to it than first appears—and it starts with you, the seller. Role The first part of this process is knowing which role your prospect plays within the company. ...
Typically, we talk too much, we listen too little, and we tend to overwhelm others with our vast array of knowledge. That’s neither persuasive nor pleasant.
Embracing Sales Mastery with Insight, Value, and Technology I’ve worked with thousands of salespeople in many different industries. Professional selling is changing rapidly with technology-driven automation and commoditization resulting in more than one-third of sellers losing their jobs in the coming years. Salespeople need to fund themselves from the value they create rather than from ...
Your current customers can be your best, untapped source of advocacy for your company, business, product, or service. But many organizations don’t know how to utilize their advocates to their full potential, and don’t have a concrete plan to obtain and maintain advocates. This article provides concrete actions to help salespeople and sales companies effectively ...
If you want to grow a reliable revenue, you have to find a steady rhythm. This means marching to the beat of your own drum by developing a sales cadence. A sales cadence is a networking system that maps out how often you try to connect with prospective clients. Once you send the initial message, ...
Prospecting strategies can be difficult for many individuals in a sales organization. It makes salespeople break out into an immediate sweat, and perplexes sales managers, marketers, and upper-level management alike. This article will help you learn actionable insights into how to improve your prospecting. Defining Prospecting: Prospecting, put simply, is the opportunity to identify and ...
Pipeline management is crucial for any sales company. Without a pipeline management software that is cutting edge, and offers necessary features, you will be left with a confusing, chaotic mess of data that won’t be at all useful. It’s also important to use your pipeline management system effectively and appropriately, and ensure that each team ...
The question often comes up regarding defining enterprise selling versus selling into smaller accounts. Given the criticality of pain in selling, I define enterprise selling in terms of the unique pains and challenges that selling organizations face in dealing with large enterprise accounts. Long sales cycles, extensive buyer networks, and sophisticated competitors create problems not ...
