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Every year, businesses send out over 124.5 billion emails, but few results in a click-through or sale. The typical opening rate is approximately 22-25%, meaning that the average response rate is even lower. There’s no way around it: If you want to generate your prospects’ interest and make a sale, your emails need to attract ...

Elinor Stutz is October’s Contributor Spotlight! Each month, SalesPOP! interviews one of our top contributors, giving readers a peek into the mind of experts in the sales industry. Stutz has had a long relationship with SalesPOP!, sharing her insights as one of the “65 Business Women Influencers.” Her SalesPOP! Contributions include numerous blog articles such ...

The catalyst for much of this transformation has come from changes in buyer behavior.

Is Cold Calling Really Dead? - A strange and eerie future awaits.

I see a convergence of sales and marketing via content to reach buyers. In my research of successful companies, marketing is using content to reach many people at once (targeted to buyer personas) while great salespeople use the very same content to reach one buyer at a time. The best salespeople and sales organizations are ...

Forget that you’re in sales. Cast off this old-school notion; you need to do other more important things to be successful in the sales profession. Selling doesn’t come first, it comes last. Sales is not the means to the end, it’s the end. It’s not the antecedent, it’s the consequence. The biggest problem I see ...

Copywriting plays an important role in business development: one fantastic article can boost sales, and one bad post can ruin a reputation. There is no limit to perfection, so whether you are a business owner or a professional writer, you still need to keep learning something new about content creation. Let’s check the following copywriting ...

Creating a Successful Enablement Program Using the Customer’s Journey Melissa Madian is a top sales expert who is sharing insights on sales enablement programs. [Part one discussed sales enablement basics], and she’s back for a second round of questions! In this article, she explores top tips surrounding how to recognize successful implement of a sales ...