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Forget that you’re in sales. Cast off this old-school notion; you need to do other more important things to be successful in the sales profession. Selling doesn’t come first, it comes last. Sales is not the means to the end, it’s the end. It’s not the antecedent, it’s the consequence. The biggest problem I see ...

Copywriting plays an important role in business development: one fantastic article can boost sales, and one bad post can ruin a reputation. There is no limit to perfection, so whether you are a business owner or a professional writer, you still need to keep learning something new about content creation. Let’s check the following copywriting ...

Creating a Successful Enablement Program Using the Customer’s Journey Melissa Madian is a top sales expert who is sharing insights on sales enablement programs. [Part one discussed sales enablement basics], and she’s back for a second round of questions! In this article, she explores top tips surrounding how to recognize successful implement of a sales ...

Sales and marketing are two areas of sales that have long struggled to unite. This article provides actionable insights on how to unify the sales team and marketing team to create better results, and move buyers through the sales funnel more swiftly and effectively. Why Has It Been So Difficult? Sales have embraced revenue responsibility ...

The Importance of Technology Tools for Social Engagement Everyone is seeking brand cut-through yet automation usually results in people being bombarded and blasted rather than being provided with relevant insight and assistance. Amidst all the tools for sales and marketing, which ones are right for you? The most important thing to focus on is social ...

Social selling has revolutionized the way that we sell in the modern, technological era. Learning how to navigate this new tool, and understanding how to utilize it better, as well as knowing which pitfalls to look out for, is crucial. This article explores actionable steps to harness the power of social selling. Social Selling Hype: ...

Once You Connect, What’s Next? In the last blog in this series, I drew an analogy between the Gotthard Base Tunnel (the longest tunnel in the world) and the seller-buyer relationship. The seller is tunneling in one direction looking for that perfect buyer, and the buyer tunneling in the other direction in search of exactly ...

Building Supplemental Docs For Every Stage of the Buyer’s Journey Having control over the buyer’s journey can lead to an uptick in sales, and it’s something every business wishes they could have. While it’s not always possible, businesses can have better insight into their potential buyer’s journey, which can lead to more control over the ...