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The Evolution of Sales in the Mining Industry
Sales and Marketing / Mar 19, 2025 / John Golden

The Evolution of Sales in the Mining Industry

The mining industry is having to change in its approach to sales,  moving away from its traditional focus on transactional selling and instead leaning into consultative selling. In recent interviews with sales leaders across the mining sector, it’s clear that the combination of changing buyer behaviors, digital transformation, and evolving market demands is forcing a ... Read Post

A Story About the Power of Win Themes

A Story About the Power of Win Themes

True Sales Tales / Oct 8, 2017 / Lisa Magnuson

Top Line Sales was engaged to help a healthcare insurance client prepare for an executive presentation following an RFP (Request for Proposal) process. Their largest customer issued an RFP which included all the services they were providing. They were very concerned, as we all know, anything can happen during an RFP. We held a War ... Read Post

Increase Conversions with Marketing and CRM

Increase Conversions with Marketing and CRM

Sales and Marketing / Oct 6, 2017 / Sales POP!

CRM and Marketing Campaigns: Using them Together to Get Conversions A well-developed and well-executed marketing campaign can make great positive contributions to your business and to its overall brand. However, when putting the campaign together, things can quickly become overwhelming, and maybe even a real challenge. What type of content should the campaign include? On ... Read Post

Handle Objections at the Level of the Objection

Handle Objections at the Level of the Objection

Sales Professionals / Oct 6, 2017 / Jeffrey Lipsius

One day a corporate client asked me to coach a struggling salesperson named David. This surprised me because David was widely regarded as the most knowledgeable salesperson in the company. Watching David in action taught me a valuable lesson. Objections can come from two different levels. Salespeople must address them at their respective levels. The ... Read Post

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