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Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time”. In order to generate enough money to keep your marketing campaigns going, though, it’s essential to make sure that you are achieving a healthy ROI for your efforts. To help you make the most out of your ...

One of the staples of a modern house today is the television, and this has seen much development since the first one ever made. We evolved from bulky, heavy boxes to slimmer but more versatile screens, sometimes without the remote. The TV has given us a lot of entertaining movies and nail-biting games to see ...

There are now several Cloud providers available, in addition to Amazon Web Services (AWS). At Pipeliner, we chose to go with AWS over a decade ago and have remained with them ever since. Why have we done so? Continuing in our series on Pipeliner CRM security, here is our path and reasoning. Original Data Center ...

In an increasingly tech-savvy society, there are a lot of tools available to make the customer experience as smooth and easy as possible. One of the most predominant in business is the chatbot. This little tool found on most business websites is helping customers from all over the world by being a middleman guiding customers ...

There are many IT security concerns in the world today. This is why we’re starting a new series of articles detailing why, when it comes to CRM, you need not have such worries with Pipeliner. Trust To begin with, a critical factor is trust. Who can we trust today? Trust is a word that is ...

In sales, there’s a well-known cliché that states, “It costs five times more to acquire a new customer than it does to retain one,” and while that number may fluctuate depending on the industry you’re in, retaining customers is indeed easier than finding new ones. In the Harvard Business Review, one study even showed that ...

The idea of installing and running a Python script from a web server for use in applications that require some computer-programming knowledge is nothing new, but there is a new technology in today’s world that simplifies this exercise to a large degree. The Internet can now be used as the interface for installing and running ...

COVID. Needless to say, it’s a word that’s had significant impact on our lives for the last twenty months. The pain it has caused for those who have lost loved ones or experienced its impacts in other ways is immense. And the changes it has spawned in both our personal and professional lives are countless, ...