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The crucial importance of mapping relationships became very evident to us early on in the development of Pipeliner CRM. This realization led to a totally unique CRM feature: the Org Chart and Buying Center. There is a science behind relationship mapping, though, that emphasizes and highlights its importance. Connections Today the business world is very ...

In this series of blogs on the role of CRM in 2020, we’ve discussed the role of the customer experience, and the battle between the “suite” approach, and the best-of-breed approach. Now we come to the specifics of the CRM application itself. At Pipeliner CRM, we evolved something called the Product Philosophy Wheel, which describes ...

In my last article “CRM in 2020 – The Suite Versus Best-of-Breed“, I discussed the battle between the “suite” approach to software production and sales, versus best-of-breed. Best-of-breed has come about through the advancement of APIs so that customers can now have the best possible software for all their various company functions, all connected through ...

In 2020, CRM is more vital and meaningful than ever. In continuing our examination of reasons why, let’s now have a look at a very interesting conflict that has existed for some years now in the software industry, one which affects CRM a great deal: the “suite” versus best-of-breed. A suite is a group of ...

How important is a CRM in 2020? How does it affect a company, the users, and most importantly the company experience? In this new series, we’ll have a look at all of these aspects, for the role of CRM has become more important than ever. Processes Today some C-level executives are very nervous as they ...

In this series, we’ve watched our house of business go through the vision, the planning stage, and construction. Now we’re finally to the point that it’s nearly ready to inhabit! “Staging” When a house is finished and is on the market, staging furniture is often brought in so that potential buyers can visualize how the ...

Previously in our series on building a house of business, we’ve taken up the vision, the experts it takes to get started, and bringing the vision and plan to reality. Now, let’s see what it takes to bring that building smoothly from stage to stage, in a timely manner. The Teams An interesting fact about ...

In our previous articles on building a house of business, we’ve covered the vision and the plans. Now we begin the dirty work! It’s dirty work because this is where we put the shovels into the ground and start digging the hole for the foundation. Instant Results We’ve often seen, either with inexperienced businesspeople or, ...