Search

Coming to the final article in our series on sales ethics, let’s now cover its most practical aspect: sales ethics characteristics. Basics of Character I previously wrote an ebook, Who Are You? The Critical Role of Character in a New Era of Sales explores this subject in depth. I highly recommend you read it. This ...

During economic downturns or recessions, connecting with buyers at the beginning of their decision-making process can be a significant challenge. In this blog post, we will delve into the intricacies of comprehending buyer personas, their priorities, success factors, perceived barriers, decision criteria, and the complex journey they undertake. Jim Kraus: The Voice of Experience At ...

As we approach the end of another selling year, emotions and stack rankings often get in our way, clouding our better judgment regarding deals. In efforts to secure a big win that will put us over 100% for the year, we’re often tempted to cut corners. Cutting corners, of course, often means cutting our prices ...

Continuing our series on sales ethics, we now pose the question: when dealing with sales ethics—or ethics in any field, for that matter—should we operate on values or principles? Values Often, principles and values are confused. Values are not the same as principles, for values are contextualized. For example, there is an old account from ...

One of the most important steps in launching a company is deciding on a legal framework. Your decision may significantly affect your business and your personal finances. Taxes, liability, and other considerations are all influenced by a company’s organizational structure. In this post, we’ll look at five ways in which your company’s structure might protect ...

A Journey of Empowerment in Sales Leadership In a world where equality and diversity are at the forefront of discussions, the realm of sales is no exception. Empowering women in sales leadership positions is not just a matter of justice; it’s also a key driver of revenue growth and innovation. In this article, we’ll delve ...

Employees of an organization do not only want to work and get paid but usually desire a conducive and inspiring working environment. One key thing that motivates workers is the art of recognition for their performances. Employee recognition brings substantial benefits to the company. Some employee recognition benefits include improved motivation, increased productivity, higher employee ...

We have all had the experience of buying a particular product or service and being cheated—the product or service, or the company delivering it, was fraudulent. We all know how upsetting that can be as a buyer. But what about its effect on the seller and the seller’s company? The “short win” isn’t sustainable. It ...