Sales and marketing are two areas of sales that have long struggled to unite. This article provides actionable insights on how to unify the sales team and marketing team to create better results, and move buyers through the sales funnel more swiftly and effectively. Why Has It Been So Difficult? Sales have embraced revenue responsibility ... Read Post

Meet Deb Calvert: Deb Calvert is September’s Contributor Spotlight! Each month, SalesPOP! interviews one of our top contributors, giving readers a peek into the mind of experts in the sales industry. Calvert has had a long relationship with SalesPOP!, sharing her insights as one of Treeline’s “65 Most Influential Women in Business” and a professor ... Read Post

How do you create an effective performance measurement system for salespeople? Read Post

Today’s buying journey is a path that changes direction with each step. Effective sales professionals watch for these changes before they put the next foot down. Sometimes this means that the path ends or loops back into itself. Sales professionals who understand this dynamic don’t let the twists and turns throw them. Understanding the ways ... Read Post

The Importance of Technology Tools for Social Engagement Everyone is seeking brand cut-through yet automation usually results in people being bombarded and blasted rather than being provided with relevant insight and assistance. Amidst all the tools for sales and marketing, which ones are right for you? The most important thing to focus on is social ... Read Post

How to Make Your Sales Plan More Efficient Are you selling your offers properly? Or perhaps you’re hustling, trying to reduce the negative balance that has been accumulated due to the lack of consistent profits and results? Selling is a true art that keeps evolving as the marketplace’s moving forward. The technology and the digital ... Read Post

Social selling has revolutionized the way that we sell in the modern, technological era. Learning how to navigate this new tool, and understanding how to utilize it better, as well as knowing which pitfalls to look out for, is crucial. This article explores actionable steps to harness the power of social selling. Social Selling Hype: ... Read Post

Once You Connect, What’s Next? In the last blog in this series, I drew an analogy between the Gotthard Base Tunnel (the longest tunnel in the world) and the seller-buyer relationship. The seller is tunneling in one direction looking for that perfect buyer, and the buyer tunneling in the other direction in search of exactly ... Read Post