At SalesPOP! we are always on the lookout for fresh, insightful content for our Online Magazine Blog.
If you would like to be a content contributor, please see our Contributor Guidelines, and then contact us.
I see a convergence of sales and marketing via content to reach buyers. In my research of successful companies, marketing is using content to reach many people at once (targeted to buyer personas) while great salespeople use the very same content to reach one buyer at a time. The best salespeople and sales organizations are ... Read Post
In this high-tech mechanized age, there are many things that can be replaced. But the one thing you cannot replace is a human—you can’t replace a human being with whom you share trust. You can’t replace a relationship. And central to trust and relationships is character. For that reason, my opinion is that character is ... Read Post
So many salespeople miss out on revenue and potential deals because they don’t plan for their sales calls. Learn why this is such a crucial part of being in the sales profession, and get actionable insights to make planning a part of your daily routine. Importance of Sales Call Planning: If you fail to plan, ... Read Post
Previously in this series, Nikolaus Kimla covered the history of integration between applications, and the serious programming and IT effort it has required. He then revealed the revolution now occurring in application integration. In this, the final article in this series, Nikolaus discusses the crucial implication these changes bring—now and into the future. In my ... Read Post
Forget that you’re in sales. Cast off this old-school notion; you need to do other more important things to be successful in the sales profession. Selling doesn’t come first, it comes last. Sales is not the means to the end, it’s the end. It’s not the antecedent, it’s the consequence. The biggest problem I see ... Read Post
In the complex world of enterprise selling, we focus keenly on team selling. In selling to and serving major accounts, team selling needs to be much more than just a tagline. It needs to be the way that you do business. In winning, growing and retaining large enterprise accounts, it’s an absolute survival skill. But ... Read Post
Account Based Marketing & Outbound Automation – Oh My! The Age of Artificial Intelligence is upon us! So will you lose your job in 2017? Not if you master the following whiz-bang platforms: Man the photon torpedos and tune your dilithium crystals because sales 3.0 or even 4.0 is upon us. AI is steadily creeping ... Read Post
What could be missing from your sales playbooks which is crucial for getting business development right? Read Post
