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Maybe Your Sales VP Is The Problem
Blog / For Sales Pros / Nov 7, 2018 / Posted by David Meerman Scott / 2394 

Maybe Your Sales VP Is The Problem


We are now going through the biggest communications revolution in human history. Nearly every single person on the planet has a smartphone in their pocket and your potential customers are instantly engaged 24/7 to the companies they want to do business with. The problem is that sales VPs and sales managers typically learned how to sell before the revolution and many insist on managing their teams based on the old rules that worked for them.

Now buyers are in charge. They do independent research to learn about companies and products and services. They don’t wait for somebody to call them but instead, they want to engage when they are ready.

Most companies promote people to sales leadership roles because they were a good salesperson. But frequently, those people who have been moved into management roles learned how to sell before the availability of smartphones in everybody’s pocket. They learned their craft when salespeople were in charge of a buying relationship and the salesperson could dictate the terms by which products are bought and sold.

That old world is never coming back.

Sales VPs who still manage their salespeople using the skills they learned as a salesperson like cold calling and fixed follow-up schedules will likely fail.

What about your Sales VP? Does he or she understand the new world?

    About Author

    David Meerman Scott He’s a sales and marketing strategist who has spoken on all seven continents and in 40 countries to most respected firms, organizations and associations.David is author of ten books - three are international bestsellers – and is best known for “The New Rules of Marketing & PR”.

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