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Social listening is a valuable tactic for B2B brands. It’s honest and authentic and delivers a host of benefits. It can enhance reputation management, improve product development, and provide helpful consumer insight. But social listening can also be used to boost your sales strategy. Let’s break down the what and why of social listening, and ... Read Post
The holiday season is the time for fun, merriment, and mindless spending. Once the holiday season is over, you would realize the consequences of all that gift-giving and shopping. When you are confronted with the credit card bills sometime in January, you often realize that you are in serious trouble and you need to take ... Read Post
Today’s sales leaders are thinking about the future. Top of mind for them is identifying the specific skill set necessary for seller success this year, next year and five years out. Recognizing the new or enhanced requirements of top performing salespeople affects hiring decisions, seller retention, customer satisfaction, and ultimately, sales results. Four traits are ... Read Post
Has trying to sell through social media been the biggest mistake Sales has made in the last decade? Read Post
Stop daydreaming & land your dream job! Make 2019 your year of change. Read Post
Team selling. We know how critical it is in the enterprise selling world. Marshaling your most important organizational assets – your people, to win enterprise deals is a survival skill. The mantra of “Everybody Sells”, when put to work in large pursuits, positions you to face one of enterprise selling’s top challenges – team buying! ... Read Post
“More than what is needed. In gross excess of what is reasonably expected. An excess of something beyond what is required or suitable for a given purpose.” — definition of overkill. The definition of overkill seems to answer the question of whether there is anything wrong with it. It subtly implies that to solve a ... Read Post
My Facebook Data, Boring, Baffling, and a Bit Scary If an online product is free, then you are what’s for sale. So true! With Facebook and other free social networking sites, everything you post or like or share or join becomes a data point that serves to identify your interests that can then be sold ... Read Post
