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The Evolution of Sales in the Mining Industry
Sales and Marketing / Mar 19, 2025 / John Golden

The Evolution of Sales in the Mining Industry

The mining industry is having to change in its approach to sales,  moving away from its traditional focus on transactional selling and instead leaning into consultative selling. In recent interviews with sales leaders across the mining sector, it’s clear that the combination of changing buyer behaviors, digital transformation, and evolving market demands is forcing a ... Read Post

Who Do You Sell to First

Who Do You Sell to First

Sales Professionals / Jan 17, 2019 / Ronan Leonard

The First Sale When you work in sales or any business for that matter have you ever stopped to think about the first sale you made? You cannot underestimate the power of the first sale. So why is the first sale so important? The reason it’s so important is that the first sale is not ... Read Post

Hard Selling? Not Any More

Hard Selling? Not Any More

Sales and Marketing / Jan 15, 2019 / Nikolaus Kimla

In this our next in this series on the biggest mistakes you can make today in B2B sales, we’re going to talk about hard selling—you know, that pushy, insistent, “wear-‘em-down-till-they-buy” approach from years gone by. Or, rather, we’re not going to talk about it. For in today’s sales world, it doesn’t work at all. Today ... Read Post

Who’s Who In The Zoo?

Who’s Who In The Zoo?

Sales and Marketing / Jan 14, 2019 / John Golden

In most B2B sales you are rarely selling to just one person and even if you are, it is rare that they are making the decision without being influenced by others or perhaps even having to get final sign-off from above. The best way to navigate this challenge is to uncover and then layout the ... Read Post

Enterprise Account Sellers: The Future is Now

Enterprise Account Sellers: The Future is Now

Sales Professionals / Jan 10, 2019 / Lisa Magnuson

Today’s sales leaders are thinking about the future. Top of mind for them is identifying the specific skill set necessary for seller success this year, next year and five years out. Recognizing the new or enhanced requirements of top performing salespeople affects hiring decisions, seller retention, customer satisfaction, and ultimately, sales results. Four traits are ... Read Post

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