Set the clock back over 100 years and you’ll find that companies didn’t care about their brand image for the longest time. If products worked, then consumers bought them. Firms that sold merchandise people didn’t care about either adapted or vanished. Nobody in the world of marketing really focused on the personality they projected. In ... Read Post

There is a huge buzz about AI (artificial intelligence) in the business world. The technology promises to deliver accurate and honest insights that can help businesses in multiple fields including customer service and sales. If you use recovery and backup processes like ottomatik.io, it may be soon you should incorporate AI and machine learning to ... Read Post

Can you bet on a trend? Just look at the financial markets over the last week or so. Not long ago Uber was part of the biggest trend happening—but if you owned shares in Uber in the last few days, you’re wringing your hands in exasperation as Uber shares lost 20 to 25 percent of ... Read Post

Sustaining sales skills requires structure. As leaders get a more informed sense of what works and what doesn’t, they can change their sustainment framework, as needed. Here, we look at the five key steps, in sequential order, that we believe form a sound sustainment strategy. Set Clear Expectations Sales professionals need to know that sustainment ... Read Post

If your sales training investment is not achieving the outcomes you expected, you are in good company. It happens pretty often. The problem probably isn’t the training program you chose. You probably made one (or more) of five common faulty assumptions about your sales training initiative. Did You Assume Training Doesn’t Require follow-up? A lot ... Read Post

The search for solid salespeople itself requires a healthy dose of salesmanship. Much like the presentations you’ll be hiring salespeople to deliver, recruitment pitches should be approached with a progression of goals in mind. Follow the widely accepted AIDA formula – Attention, Interest, Desire, Action – to improve your sales hiring success rates and chances ... Read Post

The growing concern is will sales remain human? Our beliefs about combining artificial intelligence and human selling are in the beginning phase. Read Post

In our last article we discussed the fact that automation and algorithms are created by humans, and so, therefore, can be biased. For our final article on the subject of automation and where it’s taking us, we want to examine the human’s role in the automated society, and how important it is for us to ... Read Post