Customer engagement is not about sending out the most emails in one day. Productivity is important, but overload may lead recipients to “emotionally unsubscribe.” As a sales pro, you have lots of reasons to become accustomed to thinking about ways you can optimize customer engagement. Accountability is the new sales buzzword. Only about half of ...
Editor’s Note: Today we are happy to welcome Jeff Shore to our blogging community. Jeff is a self-described “sales wonk” who works with small companies to help them embrace their discomforts and deliver bold sales results. Recently we’ve looked at the issue of turnover in sales from the viewpoint of the hiring side . Today ...
“Some B2B selling is essentially a person who is independent and operates on their own—the majority of the sales cycle finds them all by themselves. But in general with my clients, it is a team sport in that you’re working together as a team, and therefore the communication and strategy amongst the team is critical. ...
One of the things that I have always done is read my writing aloud – to others or myself as a test of what I’ve created. Perhaps it is because I am a poet at heart (majored in Writing in college, and have been writing poetry for almost 40 years). The sound of the spoken ...
It would seem to be an easy question for a company to answer, but currently, a qualified business lead seems to depend on who is doing the qualifying: Marketing Qualified Leads Automation Qualified Leads Tele-Prospecting Qualified Leads Sales Qualified Leads A business lead used be either a qualified lead or an unqualified lead. Things seemed ...
Software review and matchmaker site, Software Advice, just completed a survey of over 300 CRM users. The resulting data is a valuable guideline for CRM developers, but more importantly we thought a recap of the survey and results merited a blog post because they mirror many of the discussions we have with prospects and customers ...
Tiger Coatings Aligns Sales and Marketing and Tames Document Chaos About Tiger Coatings Tiger Coatings fabricates powder coatings for a broad variety of applications: automotive, industrial, furniture, electronics, retail, appliances, and many more. A “powder coating” is applied as a free-flowing dry powder applied usually over metal, with numerous advantages over conventional liquid paint, including ...
Social selling has become a very trendy term to describe how salespeople should appropriately use social media to help their customers. The appeal of social media makes sense in a world where an estimated 50% to 70% of the selling process is thought to be outside of the hands of the salesperson. At the same time, potential clients ...
