You’ve been hearing “Content is King!” for years, but what does that mean? How can content, and content marketing, help you grow your business? Does it apply to B2B, or only to consumer products? Content marketing is effective in all industries. When you master the strategies of content marketing, you draw new customers to you, ... Read Post

These are difficult times, for sure. As our clients and prospects face daunting challenges, our business opportunities have been few and far between. Truly, we’re all being tested. But as some vertical markets and geographies have begun to rebound, pent-up demand and unaddressed pains have generated new opportunities. And, of course, there’s great interest in ... Read Post

If there’s one thing that holds true about marketing, it’s that it evolves with the times. More than any other industry, marketing requires a strategy that is constantly changing and adapting to current conditions. It’s all about staying ahead of the curve, and campaigns that fall behind often find themselves struggling to reach success. However, ... Read Post

Modern customers are more empowered than ever. Your potential customers are aware of the many options available today–other than you. They are also enthusiastic about sticking with brands that illustrate personalized offers and messaging. Is your brand nurturing such long-term relationships? Those are just two examples. Big data for lead generation is helping smart marketers, ... Read Post

We seem to have a different concept for Pipeliner CRM than other developers and vendors have for their CRM offerings—for we believe that CRM in itself should empower salespeople. It doesn’t make sense from a financial or any other standpoint to have a “Sales Enablement Platform” (SEP) in addition to CRM. We have therefore placed ... Read Post

There is no doubt that Sales is becoming more complicated due to the ever-expanding networks that prospects and clients are part of. The advantage is that Salespeople can search these network connections as many of them are digitally available (LinkedIn, Alumni websites, etc) and discover the kind of six degrees of separation that would have ... Read Post

Each new day and season brings reason for us to be working to improve tomorrow.  Keeping on top of the economic news and technological updates require us to be in a forever state of revising plans. The thought applies to many aspects of our lives. Companies are now making predictions of what is to come. ... Read Post

How do you get sales viewed more as a strategic asset than a flogger of wares? My experience is that most organizations underutilize sales because they treat it as a traditional tactical tool rather than as a strategic asset. Today the focus tends to be on how traditional sales can be more efficient — providing ... Read Post