Have you ever been very excited about a product or service based on the advertising you’ve seen, only to be extremely disappointed and confused when you actually became a customer? It can be incredibly difficult for the strategies of the boardroom and marketing team to actually be executed on the front lines of customer experience. ... Read Post

With the latest tools available in the market, one can measure almost everything. Right from the number of your reps using CRM and cohort retention rate to the sales velocity and average time required to hire a new team member, there is an endless list of metrics, reports, and data points to track. Examining all ... Read Post

As the country starts to open up again, sales teams around the country are tentatively reaching out to customers to test their receptiveness. The art of selling products/services involves building a connection with potential buyers. Whether it’s a salesperson on a shopping floor or sales executive on the brink of making a deal of a ... Read Post

We can certainly say that finding our way totally out of this crisis is taking far longer than expected. Some areas are starting to open up—some areas even fully open—and that’s great, but many others have a long way to go. There is a lot of fear and uncertainty about the future. The only big ... Read Post

Many people don’t understand the power of YouTube, and there are sales and business people out there who are not taking advantage of this platform. YouTube is the second largest search engine, and it’s used by people who want to buy your product or service every single day. A study done by Google found that ... Read Post

The Definition of Leadership There are many definitions of leadership out there, but a simple definition that is very valid, particularly today, is that leadership is about motivating others towards achieving a common goal, and you really don’t need to be in an official management position in order to do that. People look at leadership ... Read Post

Are You “Cleared to Sell?” “You’re cleared for takeoff.” By the time an airline pilot receives that confirmation from the control tower, you can bet that a pre-flight safety checklist has been performed. The goal: for every takeoff, a corresponding landing at the intended destination. These days, if both of my checked items are disgorged ... Read Post

You’ve most likely come across a chatbot at some point over the last or so when you’ve been online. Depending on how they are set up, you’ll most likely notice a small chat bubble in the corner of the screen. When you click it, you activate the chatbot system. You can then proceed to find ... Read Post