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In selling, we bundle our accounts into categories – vertical, geographic, by size and other logical groupings. We do this, of course, to be more efficient in winning business. And it makes sense as descriptive information about accounts is always helpful. But what do these groupings tell you about the actual traits and tendencies of ...

All of the major networks are offering a great service and the opportunities are there...if you are willing to work for them.

Ta da! Your marketing team just delivered a brand new, spiffy presentation to your sales team. So why, three months later, is no one using it?? Here are just a few of the reasons I hear from salespeople: “It’s not my style. I like to just have a conversation. It’s already out of date. It’s ...

There are hundreds of selling systems and sales approaches. “Unique proprietary methods” are touted by every sales consulting or development firm and every sales guru. But there is one common denominator that never varies: salespeople must be likeable. Likeability is the very foundation of trust, and before prospects will provide you access to their thoughts, ...

To be clear, your target account list is: Your highest potential target accounts Your ‘Big opportunities or big hits’ list Your elephant or whale list We call these TOP Line Account™ opportunities. (TOP Line Accounts are defined as your biggest and best opportunities and are generally worth at least 5x your average prospect size.) Many ...

So, how do we get sales and marketing aligned? At first glance, this might not seem like a very complicated question to answer. I mean, both departments have very similar goals, right? Now, ask me how we can align sales and legal? Ahhh, now that’s a question! Sales versus the sales prevention department – a ...

Setting sales quotas is not pure science; rather it is a healthy blend of both employing standard analytical tools and imposing the broader needs of the company. These are 5 deadly traps organizations fall into when setting sales quotas. 1. Applying a bottoms up approach; setting individual rep quotas and summing them to determine the ...

How hard a time do women have connecting to their power? Are they more reluctant than men to brand themselves as experts? Not long ago I was conducting a “Message of You” workshop for women. As we shared our mess-to-success life journeys, I noticed we all seemed to have something in common: each of us ...