How many salespeople would consciously put their sale at risk in order to protect a long term customer relationship? How many would continue to put time in with the customer even though they realize the probability of making the immediate sale is low? How many would put their yearly quota in jeopardy in favour of ... Read Post

As there are many, many books on sales management, so there are endless publications, articles, and blogs on the subject of lead generation. This article doesn’t touch that subject but addresses another vital topic: how to handle leads as they’re coming in, and the basics of establishing your lead management. Inbound and Outbound As with ... Read Post

Sales are the lifeline for any business, no matter what you size, scale, or domain is. But as the business landscape gets more competitive, achieving sales targets becomes more challenging than ever for organizations. No matter how much work your sales team puts in, they are most likely to fall behind the targets. It makes ... Read Post

Winning business with a major account is a significant achievement that brings new revenue and profit. But with enterprise accounts, the win is just the beginning. In a recent Sandler Research Center survey, the topic of client retention deservedly received significant attention. In the survey, sales respondents worldwide were asked, “What percentage of your sales ... Read Post

While physical and digital shops are very common in B2C operations, it’s a very relevant (and underused) strategy for B2B sales as well. You can quickly and easily communicate your brand and product, potentially scoring you a whole host of new customers. Whether you set up in a physical location or online, the following tips ... Read Post

You might be surprised to know that commission-only door-to-door sales is still a thing. In fact, there are entire companies that use this as their primary marketing channel. It’s an industry that burns out its salespeople quickly, which may be no surprise. What is surprising is that many B2B companies rely on cold outreach prospecting, ... Read Post

Whether we work within a large corporation or attempt to sell to one, we need to simplify doing business.  One sales training quote commonly used by sales trainers is forever in my mind.  However, I don’t recommend using it: “Keep It Simple Stupid.” You can believe that shivers went up my spine when I heard ... Read Post

Every industry suffers from cyberattacks. There could be many ways that a business undergoes financial losses due to cyber threats like DoS, phishing, malware, SQL injection, and more. Digital marketers are no exception to cyber threats as well. Not only do they need a Virtual Private Network (VPN) to protect their online activity, but to ... Read Post