The next aspect of account management we need to consider–one that is vitally important–is application integration. Digital transformation is definitely accelerating across industries, according to Mulesoft Research’s 2021 Connectivity Benchmark Report. This study was conducted with 800 IT leaders throughout the world. Of these, 77 percent say that failure to transform will impact revenue. Yet ... Read Post

Businesses focused on increasing their B2B sales need to concentrate on a consistent set of factors, including research, relationship building, identifying pain points, and development. Business to business marketing campaigns focuses on building long-term relationships rather than the one-time purchases of business-to-customer sales. With so many strategies and tools available for small business marketing, it ... Read Post

The COVID-19 pandemic disrupted almost all industries and caused unprecedented damage to our economy. What started as a health predicament evolved into a global crisis, leaving everyone struggling in its wake. For aspiring food entrepreneurs, starting a business during these uncertain times is no easy feat, but it’s not impossible. Despite being shaken, the industry ... Read Post

I rose from humble origins with toxic family background. When I was 18 years old, I dropped out of college to support my parents and joined the Indian Air Force. I had to struggle hard to earn my livelihood. I sacrificed my personal time, invested a portion of my monthly salary and resources, and acquired ... Read Post

Social media is an integral and irreplaceable part of the internet. While it has been a thing since the beginning of the 2000s, it really took off in the previous decade. So many new platforms were introduced to help us connect with new and old people. One such example is Instagram. Founded in 2010, Instagram ... Read Post

In this, the next article on Account Management, let’s go into the details of fully understanding your accounts and what they mean. To start with, I want to point out that account management cannot be done in separate or isolated areas of the company—it must be supported on a company-wide basis from the top down. ... Read Post

 Long before my sales career, a marketing genius advised me to share my stories with those I encounter as if we are long-time friends. Years later, a popular public speaking class said the same. The course was during my second month of selling, and I was a nervous wreck. Not permitted training because I was ... Read Post

Economists have been warning that the risk of a recession continues to grow. As far as historical standards go, the current period of economic expansion has lasted quite longer than most. Companies that prepare in advance for a time of negative growth are often those that survive them the best. In some cases, companies can ... Read Post