The COVID-19 pandemic posed many questions to the sales and marketing industry as companies faced unprecedented challenges in addressing how societal changes affected both the top and bottom line of many businesses. Additionally, as many companies transition to a work-from-home arrangement, sales and marketing departments have had to transition their workflows for optimal effect and ... Read Post

Agile Marketing When it comes to marketing, there is a common misconception that it’s just an art form or something that involves leisurely fun. But the reality is that it’s not just an art form, it can be a systemized and regimented process that also has the spark of creativity. Agile marketing is a tactical ... Read Post

When it comes to delivering personalized customer experiences, companies need to integrate different platforms and technologies based on user data. The result is a powerful multifunctional software. Our lifestyles have changed, and technology has evolved, making our day-to-day lives easier. Sales professionals need to have useful tools at their fingertips to enable them to access ... Read Post

Marketing controversial, yet legal products online isn’t much different than marketing a pair of socks or a new refrigerator. If you can reach your potential customers and convince them to buy your product, you’ll get sales. However, marketing controversial products – especially dietary supplements – is a little more restrictive. Sometimes you won’t be able ... Read Post

Either you are just planning to start a small online business or someone who wants to extend their already established brand into the online platform. It is essential to have a good grasp of web hosting. This is among the key concepts that you must know and understand to have a good and stable start ... Read Post

 Some decisions are quick and easy, while others have us facing sleepless nights. The anxiety mounts as we realize the deadline is soon, and the factors to consider are many. For business, the two main concerning factors are time and money. If a project requires a large sum upfront or will delay our other projects, ... Read Post

Companies in the automotive, pharmaceutical, and medical industries use specific tools to help them manage their inventory. Without these tools, things can get hectic and disrupt the supply chain. If you want better control of your inventory, here are some steps you can take to identify weaknesses in your process and find the right solutions ... Read Post

Your marketing team is the lifeblood of your conversion efforts. Without your marketing team, your business would be hard-pressed to both find new customers and retain existing customers even if you produce excellent products. But your marketing team’s ROI or return on investment is heavily dependent on the quality they bring to the table. Want ... Read Post