In this Expert Insight Interview, Andrew Dupy discusses why you should think about publishing a business book and how a company like Leaders Press can help you do that. Andrew Dupy is the Chief Relationship Officer at Leaders Press, which has a whole methodology for assisting people in publishing books and getting them on the Wall Street Journal best-selling list.
This Expert Insight Interview discusses:
- Why business executives and entrepreneurs choose to write books
- How the Leaders Press team approaches each book idea
- What drives successful people to tell their stories
Everyone Has a Story
Everybody feels like they have a book in them at some stage, and it takes experts like Leaders Press to help people figure out what that book is. Authors that Andrew and his team speak to are primarily people who have been in the business world for some time, usually CEOs and entrepreneurs.
At that stage, there’s some kind of story for each of them — whether it’s a legacy story about how they got there or a book that will serve as a funnel for their business, effectively replacing their business cards with books.
Leaders Press Approach
When someone comes to Leaders Press with an idea for a book, they immediately know how to talk to people and get that book out of them while understanding how the book fits inside the market.
Leaders Press likes to talk strategy early on in the process. The question Andrew asks anybody when they first get into a room with him to talk about a book is, “What is this book going to do for you?” Depending on their answer to that question, he and his team pick the topic and idea that would help the author achieve precisely what they want.
Drive and Motivation
Very few people get rich off of business books, so that’s not usually the driving factor. So, what are some of the different motivations people have to publish books, and why is it still a good idea to do this nowadays?
The main thing that drives a lot of authors is their desire to be able to tell their stories and help others. These people have had many ups and downs getting to the point where they are in business, and they almost always have something unique about themselves that they can share.
Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
Comments