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TV Expert Interviews / Marketing / Jun 24, 2023 / Posted by Ruben Dua / 39

The Power of Video in Sales (video)


How Video is Changing the Sales Game

In today’s digital age, it’s no secret that video is becoming an increasingly important part of the sales process. But why exactly is that? Ruben Dua, CEO of Dub, a video sales platform, sheds some light on the topic in the latest Expert Inside Interview from Sales POP Online Sales Magazine and Pipeliner CRM.

Ruben explains that video allows salespeople to clone themselves and create a human connection with prospects and clients. By drawing out their sales funnel and identifying opportunities to incorporate video at every touchpoint, businesses can scale without requiring additional inputs. But he also emphasizes the importance of authenticity and storytelling in sales, as people are looking for genuine connections and experiences.

So how can businesses effectively use video in their sales communication? Ruben suggests being deliberate and providing value by understanding the specific needs of the prospect and becoming a trusted advisor. He also recommends being omnichannel and using platforms like podcasts to provide value and give prospects a stage.

But what about the challenges of getting emails in front of prospects and getting them to respond? Ruben suggests using platforms like Dub to send simple video messages and drive more results. With various ways to record and send videos, as well as integrations with CRMs, Dub is quickly becoming a go-to platform for businesses looking to incorporate video into their sales process.

In a world where human connection and authenticity are essential, video is changing the game for sales and marketing. So why not give it a try and see how it can help your business grow and scale?

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Ruben is the Co-Founder and CEO of Dubb, a popular video sales platform that helps businesses 30X+. They work with 65K+ businesses, including well-known organizations like Keller Williams, Grant Cardone, Fannie Mae, and eXp Realty, whose sales teams use the platform to produce personalized video messages that boost connections, conversions, and revenues. Ruben has 20+ years of marketing experience and is also the author of Click Record: How Overcoming Fear, Storytelling, and Video Marketing Can Change Your Life, which was an Amazon best new release book in the direct marketing and entrepreneurship categories.

Author's Publications on Amazon

Now is the time to take action with video. Video is the medium of the future. Now more than ever, we need to connect digitally. This book teaches you how to leverage this powerful medium through interviews and personal stories of inspiring people from around…
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