How Video is Changing the Sales Game
In today’s digital age, it’s no secret that video is becoming an increasingly important part of the sales process. But why exactly is that? Ruben Dua, CEO of Dub, a video sales platform, sheds some light on the topic in the latest Expert Inside Interview from Sales POP Online Sales Magazine and Pipeliner CRM.
Ruben explains that video allows salespeople to clone themselves and create a human connection with prospects and clients. By drawing out their sales funnel and identifying opportunities to incorporate video at every touchpoint, businesses can scale without requiring additional inputs. But he also emphasizes the importance of authenticity and storytelling in sales, as people are looking for genuine connections and experiences.
So how can businesses effectively use video in their sales communication? Ruben suggests being deliberate and providing value by understanding the specific needs of the prospect and becoming a trusted advisor. He also recommends being omnichannel and using platforms like podcasts to provide value and give prospects a stage.
But what about the challenges of getting emails in front of prospects and getting them to respond? Ruben suggests using platforms like Dub to send simple video messages and drive more results. With various ways to record and send videos, as well as integrations with CRMs, Dub is quickly becoming a go-to platform for businesses looking to incorporate video into their sales process.
In a world where human connection and authenticity are essential, video is changing the game for sales and marketing. So why not give it a try and see how it can help your business grow and scale?
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.