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TV Expert Interviews / Marketing / Mar 16, 2023 / Posted by Sunjay Nath / 38

The 1080 Ten Principle and Public Speaking Advantages (video)


Speaking to a disinterested audience may be difficult. The 1080 Ten Principle helps solve this problem. This approach divides people into the top 10%, the lowest 10%, and the majority 80%. This blog will discuss how public speakers may use this idea to create a more pleasant and engaging environment.

The 1080 Ten Principle

The 1080 Ten Principle addresses power balance. The top 10% are eager, the lowest 10% are reluctant, and the majority 80% follow the group with the most momentum. By focusing on the top 10%, the majority 80% will follow them and the bottom 10% will split into two groups. Language is employed to neutralize the bottom 10% and empower the upper 10%.

Empowering requires time, energy, attention, and thinking until it no longer uses resources. In public speaking, concentrating on engaged audience members may generate a good and engaging atmosphere that permeates the room. The speaker may connect with the audience and run a successful event by minimizing wasted resources, demotivation, and unfavorable crowd impact.

Approaching Change with Open-mindedness

Openness to change and experimentation are crucial. The school principal who wanted Smartboards illustrates this. Instead of fighting the uncooperative teachers, the administrator offered Smartboards to the top 10 instructors who were willing to try new things and let them lead. This created a more upbeat and energetic workplace, with most teachers voluntarily following the top 10.

Focusing on Top Performers

Top performers and desired habits can improve behavior and performance. The story’s second speaker observes that schools with conspicuous and up-to-date trophy displays have better-behaved children. It’s easy to reduce stress and boost work satisfaction by spending more time with high achievers.

The 1080 Ten Principle helps public speakers engage their audience and create a good environment. Speakers may connect with audiences and run successful events by empowering the top 10% and concentrating on top performers. Organizations may improve morale and productivity by welcoming change and trying new things.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Sunjay Nath is an internationally renowned speaker who travels globally sharing insights on leadership and performance. As a speaker, in 2005, Sunjay became the youngest Canadian and third youngest in the world to earn his CSP (Certified Speaking Professional) and in 2018 Sunjay was inducted in the Canadian Speakers Hall of Fame. He started an international speaking business at 19 years of age; he wasn’t even old enough to rent a car. He is the author of several books including The 10-80-10 Principle. Sunjay holds an undergraduate degree in Mathematical Engineering and a Master’s in Business Administration.


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