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TV Expert Interviews / Marketing / Nov 7, 2022 / Posted by Clay Mosley /

Social Media Marketing From 30,000 Foot View (video)

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Clay Mosley is a father, entrepreneur, speaker, podcast guest, marketing conversion expert, and science fiction nerd. Currently, he is the CEO of Dripify, an online marketing training platform for service-based companies situated in the US in Texas. Today, in this expert insight interview, Clay and our host John discuss “social media marketing from a 30,000-foot view.”

This Expert Insight Interview Discusses:

  • How marketing has evolved over time.
  • Different approaches to the audience.
  • The evolution of online messaging.

Ideal Social Media Platform For Brand Marketing

When you think of developing a social media marketing strategy for your company, you probably think of Facebook, Instagram, Twitter, and, depending on your industry, YouTube or Pinterest. Some are quite a niche, while others have the potential to be the next Instagram or TikTok.

Many platforms used to focus on one purpose, such as social networking or image sharing, which has altered since the early days of social media. Most established social media networks now include live streaming, augmented reality, shopping, social audio, and other features.

Practice Copywriting Skills

Some people believe that writing is a talent you either have or do not have. The truth is that it is a craft, just like any other. As marketers, it’s easy to become weighed down with all you need to include in your copy. Keywords, internal and external links, headers… The list goes on and on!

Try writing with your target audience in mind first, then adding all the marketing details later. If you can focus entirely on connecting with your reader, your real writing will be a lot more creative and free-flowing.

Remember that this is a skill that must be honed and refined over time. You will make it!

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

"Husband, father, speaker, entrepreneur, guest podcaster, marketing conversion expert, and sci-fi nerd." Clay Mosley was fired from almost every job he ever held. For next 10 years after college, Clay hopped from job to job, getting fired from each one. But it wasn't for being lazy or not good at his job. He wasn’t traditional so the corporate jobs didn’t work for him. After realizing he was "unemployable", he started a digital marketing agency in Feb 2015. Clay takes a completely unorthodox business approach that has allowed him to grow a marketing agency into a 7-figure business and a team of 20 in just four short years. And then sold the 7-figure agency in 2019. Now, he is the CEO of Dripify, an online marketing training, coaching, and consulting platform for service-based entrepreneurs. He is also a partner in a CBD company. Both headquartered in Austin, Texas.

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