Clay Mosley is a father, entrepreneur, speaker, podcast guest, marketing conversion expert, and science fiction nerd. Currently, he is the CEO of Dripify, an online marketing training platform for service-based companies situated in the US in Texas. Today, in this expert insight interview, Clay and our host John discuss “social media marketing from a 30,000-foot view.”
This Expert Insight Interview Discusses:
- How marketing has evolved over time.
- Different approaches to the audience.
- The evolution of online messaging.
Ideal Social Media Platform For Brand Marketing
When you think of developing a social media marketing strategy for your company, you probably think of Facebook, Instagram, Twitter, and, depending on your industry, YouTube or Pinterest. Some are quite a niche, while others have the potential to be the next Instagram or TikTok.
Many platforms used to focus on one purpose, such as social networking or image sharing, which has altered since the early days of social media. Most established social media networks now include live streaming, augmented reality, shopping, social audio, and other features.
Practice Copywriting Skills
Some people believe that writing is a talent you either have or do not have. The truth is that it is a craft, just like any other. As marketers, it’s easy to become weighed down with all you need to include in your copy. Keywords, internal and external links, headers… The list goes on and on!
Try writing with your target audience in mind first, then adding all the marketing details later. If you can focus entirely on connecting with your reader, your real writing will be a lot more creative and free-flowing.
Remember that this is a skill that must be honed and refined over time. You will make it!
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.