In this Expert Insight Interview, Kami Guildner discusses the rules of marketing that you need to break. Kami Guildner is the founder of Extraordinary Women Ignite, Extraordinary Women Connect, and Extraordinary Women Radio. She believes women’s voices matter and is a connector, storyteller and business coach for women with influence.
This Expert Insight Interview discusses:
- The five rules of marketing and how to break them
- How to build your marketing campaigns from the inside out
- How to learn to speak your clients’ love language
Building Your Marketing from the Inside Out
Marketers need to find clarity of who they are as a person and build their brands from the inside out, using the essence of who they are. People don’t tend to spend enough time figuring out who they are, especially when they’re solopreneurs. Instead, they are often very motivated, passionate, and excited to get going, only to run into a wall early on.
This is because people focus on marketing from the outside in and tend to look at what other people are doing or even what is expected by the consumer. Kami Guildner encourages her clients to take a step back and evaluate who they are at their core first.
There’s No Such Thing as Competition
Guess what? There’s no one out there just like you. No one has the same gifts, talents, experiences, stories, and everything that you’ve journeyed through. When you build your brand from the inside out, you’re able to maneuver out of the established business notion of competition.
Constantly comparing yourself to others can hinder your progress. If nobody else does things exactly the way you do them, you’re inherently going to be the best at what you do. It’s as simple as that.
Speaking Your Clients’ Love Language
Marketers need to stop the pain-based, scarcity-focused messaging prevalent in the world of sales. This doesn’t mean that we don’t have to know what the challenges are. However, we don’t have to lead with all the ugliness of taking people down and adding to their self-doubt.
Think about what keeps your client up at night and the emotions associated with that. Then, consider what they desire and aspire to. If you can really hear and understand your client’s aspirations, you can turn marketing on its head by learning to speak their love language.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.