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TV Expert Interviews / Marketing / Oct 29, 2022 / Posted by Mark Stouse / 33

Marketing Innovation and Revenue Optimization (video)


Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. The proof combines seamless data management, automated, no-code modeling analytics, and world-class planning and budgeting capabilities. Their tools are all supplied as a simple, easy-to-use SaaS platform. In this expert insight interview, Mark and John discuss “Marketing Innovation and Revenue Optimization.”

This Expert Insight Interview Discusses:

  • What are the leading indicators?
  • Process of understanding Data and Analytics
  • Affordable Tools for Marketing

Marketing Innovation

Innovation is transforming an idea into a new process, product, or service. Businesses employ innovative marketing to inform clients about new advancements to boost the likelihood of producing successful processes or products.

Rebranding or repackaging an item, or creating a novel manner to introduce a product, such as in a new market or by utilizing non-traditional advertising to promote it, are examples of innovative marketing. Initial market research for product planning, testing prototypes with focus groups, and crafting advertising material to entice potential customers are all aspects of innovation marketing.

Revenue Management: Innovation and Optimization

Revenue optimization is a strategy that combines price, demand, and marketing techniques to maximize revenue growth. It entails having a tactical, analytical approach to pricing, which necessitates an examination of your price points, sales channels, and several other aspects of your organization in order to maximize it.

When organizations were able to build up large libraries of vital information on their client base using CRMs and ERPs, revenue optimization became popular. Every connection a client or prospect has with your organization or product leaves an information footprint, from important customer information to their behavior when using your product.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

I’m a former big company CCO and CMO turned analytics software CEO.


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