In this Expert Insight Interview, John Horn discusses using Google Ads to generate smoking-hot leads. John Horn is a digital marketing expert, online retailer and the Chief Executive Officer at StubGroup.
This Expert Insight Interview discusses:
- Why people fail at Google Ads because of unrealistic expectations
- The factors that determine success with Google Ads
- How to make Google Ads work with your business model
There are many people out there who can tell you how to use Google Ads to deplete your bank account very quickly without any results, but it can also undoubtedly be a very successful way to advertise.
A lot of the reason people do not achieve the results they expect from Google Ads comes down to business models and expectations. Many businesses go into this marketing channel thinking they can spend a little money and get exceptional returns without much work. The reality is a bit more complex than that.
Google is not cheap. There is a lot of competition as everyone is fighting fiercely for the incredibly relevant traffic offered by the search engine giant. In theory, with the Google Ads service, you should be reaching out to people who are already searching for the service or product that you’re trying to sell.
This sounds like a marketing paradise, but more often than not, its success will depend on several factors, such as your conversion rates, your sales team, etc. If your competitors outplay you in these crucial factors, they can spend their money on Google Ads much more effectively than you can.
Fitting Your Business Model
One of the best things about Google Ads is that it applies to so many business models — everything from an e-commerce store to a business consultant.
The most significant part of being successful with Google Ads is thinking about whether the strategy fits your business model, your product, and making sure it is working, to be able to effectively use the leads that you drive from Google and be able to convert them profitably.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.