Your brand is of great importance for your business success. So, in this Expert Insight Interview, Jayzen Patria discusses how to lead with your brand. Jayzen Patria is an expert on personal branding, learning, and development in Fortune 100 companies, a speaker, and a facilitator.
The interview discusses:
- What is a brand?
- The most common mistakes
- How to find your “secret sauce”?
Your brand is a perception that your audience has about you, but the key thing to remember is that you control what perception your audience will have. Thus, your brand is the collection of all your information, experiences, and expectations. Everybody has a personal brand, but not everybody makes the right moves to lead that perception in the direction they want to.
The biggest mistake you can make is to let your company or your job title define your brand. By allowing that, you become a commodity and easily replaceable. Your brand is the value that you bring to that company and job position. An excellent way to find out your brand attributes is to ask yourself if you were a car, which one would you be? For instance, by describing the characteristics of that car as sophisticated and practical, you actually list your brand attributes.
Another mistake people make is wanting to be like someone else. We all have our abilities and unique life experiences that shape our brand attributes, and we need to find a way to size up those attributes so that they can “talk” to the people about why they should hire us. When hiring, people want to hire people who make them excited. Finding a couple of projects that you are the proudest of and then finding a “secret sauce” that made all of them successful defines the qualities that you can bring to any project.
Find the “Secret Sauce”
To find the elements that make you you, talk to the people you love, and the words will come naturally. Another way is to ask for feedback from your raving fans. People are usually very generous in giving feedback. Asking people three simple questions can help you gain insights about yourself. The first one is to describe you in three words when you are at your best. The next one is to express a couple of characteristics that define you when you are stressed out. And the last one is to ask for what thing or issue they would turn to you for help. Use the reviews you get to your advantage by posting them on LinkedIn and other platforms because this is the first time in history that we can use our references upfront instead of at the end of a hiring interview.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.