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TV Expert Interviews / Improve Sales Skills / Mar 8, 2023 / Posted by Greg Brooks / 43

The Changing Demands of Consumers and Sales Processes (video)


In this blog post, we’ll be discussing the importance of restructuring and implementing sales and marketing strategies with Greg, a partner at Rocket State who has extensive experience in leading teams across various industries and working with Fortune 500 companies. Despite the belief that sales and marketing alignment issues have been solved years ago, Greg believes that there is still a need for restructuring and realignment in these areas, and he will be sharing his insights on why this is necessary.

A new age of technology, including work from home, remote offices, and remote team members, has been ushered in by the COVID-19 epidemic. The needs of consumers have evolved as a consequence, and sales teams must use the appropriate technologies to create wonderful experiences and match the ideal product with the ideal client at the ideal moment. Create a process-driven sales strategy that produces a consistent product within the sales team, keeps the funnel filled, makes salespeople happy, and sets you apart from your rivals in the market.

Successful Sales Teams Concentrate on Procedure

Many businesses think that the secret to successful sales is a seasoned salesman who can walk the walk. This strategy, however, frequently results in misalignment within the sales staff and a lack of scalability. Salespeople may thrive, earn more money, and achieve their full potential with the help of a well-defined method and structure that are in place. Success also depends on how marketing and sales are coordinated.

Scalability and World-Class Experience Design

Customers demand a tailored, quick experience, which puts businesses in a difficult position as they try to strike a balance between scalability and customization. This problem may be solved by outsourcing, which enables repetitious duties to be computerized or assigned to skilled salespeople in other nations who can deliver personalization at a cheaper cost. Companies may offer a world-class experience that is personalized and scalable by using technology and outsourcing.

Efficacy is Essential

Efficiency in today’s corporate environment depends on having a strong sales process in place. It all boils down to establishing a strategy to efficiently utilize the tools and people, whether outsourcing to outside organizations or using offshore team members. Companies may create effective, scalable teams that are profitable and keep control over their product quality by having a clear plan, specifying outcomes, and offering product expertise and training.

The Value of a Process-Driven Mentality

Companies of all sizes, from start-ups to established corporations, must continuously assess their operations and procedures, particularly when introducing new technology or using outside suppliers. A corporation can benefit greatly from having 85–90% of its processes simply and clearly spelled down at every level and time of the business cycle. Using this strategy also gives team members access to the resources and tools they need to do their jobs more effectively.

The function of virtual staffing firms and technology

As technology is here to stay, it is essential to help team members comprehend it so they can concentrate on their primary job duties. Businesses that want to build process-driven sales teams might benefit from collaborating with virtual staffing firms that specialize in employing offshore salespeople. Leading virtual staffing firm Rocket Station may assist companies in creating process-driven sales teams or outsourcing business development duties.

Success in today’s corporate environment requires a process-driven approach to sales. Businesses may set themselves apart from rivals, improve efficiency, and provide a world-class experience with scalability by establishing a process-focused sales staff. Companies may achieve these objectives by utilizing technology and outsourcing, and working with virtual staffing firms like Rocket Station can provide enterprises with the tools they need to build process-driven sales teams.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Greg is a partner in Rocket Station and oversees everything business development and marketing. He joined the Rocket Station team with an immense background in sales and entrepreneurship, both in the public and private sectors. He has led teams in many industries including sponsorship, fundraising, consumer packaged goods, military resale, and hospitality. On top of this, he has worked for some of the top Fortune 500 companies as well as having started and sold multiple companies of his own.


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