How to create a marketing plan that feels right? In this Expert Insight Interview, Nikki Nash discusses creating a soul-aligned marketing plan. Nikki Nash is a marketing mentor for women entrepreneurs, author of the book Market Your Genious, and a Podcast Host.
The interview discusses:
- Soul-aligned marekting
- Putting a marketing plan together
- Providing quality content
- The future of marketing
Marketing for the Soul
Nowadays, when making a marketing plan, it is so easy to end up copying others. However, there are so many different marketing plans for your business type and target audience. When you market yourself, a product, or a service, make sure to use your intuition to choose the strategy that feels right and give it time to see whether it works for you. Patience, persistence, and a little bit of optimism are necessary to create a good marketing plan.
How to Put a Marketing Plan
In marketing, you have to figure out how to make a stranger want to buy what you sell. Think about a place where you feel the most comfortable to meet your prospective customers and build relationships with them. Find one platform to focus on rather than posting on many different ones inconsistently. You probably do not have the financial, content, and time capacity to promote on as many platforms as the big companies do. However, focusing on one platform will allow you to be more engaged and active with your customers.
The content that you post has to be of good quality and to add value to the consumers. Otherwise, you are just adding to the trend of overwhelming customers with invaluable information. There are different types and strategies used for content. Thus, be clear about what your content strategy is. It can be capturing attention, editorial purposes, sales, etc. Next, you need a plan whether that content will be in writing, audio, video, short, long, etc. And lastly, you have to make sure that it is engaging the whole time.
Once you get customer attention and engagement, the way how you communicate with them becomes essential. Thus, make sure that you approach them as authentically as possible. For example, instead of typing long messages, send them a voice note or make a video. It is a sweet gesture, shows that you care enough to help them, and it creates connection. It might be time-consuming sometimes, but the more you give yourself, the more trust you build with your customers.
The pandemic put a pause on massive events and mass marketing. The path that now marketing is heading towards is becoming more relatable and personal. It is about building connections, and even though gathering events will come back at one point, they will have to shift towards being more inclusive and engaging.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.