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TV Expert Interviews / Marketing / Feb 5, 2022 / Posted by Samantha Lee Wright /

Biggest Mistakes Newbies Make When Starting A Podcast (video)

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In this Expert Insight Interview, Samantha Lee Wright discusses the biggest mistakes newbies can make when starting a podcast. Samantha Lee Wright launched a #1 podcast, reaching over 5 million downloads despite zero formal training.

This Expert Insight Interview discusses:

  • Whether you should start a podcast at all
  • How to find your niche
  • Understanding your own reasons for starting a podcast

To Podcast Or Not to Podcast

Similar to how it was with the blog a while ago, many people feel like they should have a podcast nowadays. Podcasting has become a content marketing channel, and people want to take advantage of it. However, doing something just because everybody else is doing it is not a great starting point.

Instead, you should really have a good reason, purpose, and plan for what you want to do. Starting a podcast is not like opening a Twitter account or a Facebook page — it is a lot more work, so it should take some thought, follow-through, and planning. So, if you’re not 100% in love with your podcast, don’t start it.

Getting a Little Weird

One of the biggest mistakes people make when starting out is that they start way too broad. If you’re starting from scratch, or you’re a small business without a huge following to bring along to your podcast platform, you can give yourself a huge leg up by niching down, or as Samantha puts it, “getting a little weird.”

Discover what it is that you have to offer to the world that is just weird enough or small enough. You’re not looking for everyone in the world to be interested in it; you’re trying to make it easy for those who are interested in it to find you and enjoy your content.

Why?

Another hugely important question that you can ask yourself is “why?” Think about whether you want to do a podcast just for fun or a business-related goal such as brand awareness, generating leads, etc.

When it comes to answering this question, a great place to start would be to consider how you want to make money from the podcast. Do you want to try and reach as many people as you can to get random sponsors, or do you want to offer your own product? If your goal is the latter, start with the ideal customer for said product and work your way backward to find the kind of content those people would listen to.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Sam is not only a master of her platform but a passionate teacher of the podcasting medium; leading the next generation of podcasters into the future with clarity and confidence. She mentors new podcasters in her no-holds-barred online academy, Pineapple Podcast Academy –– the online training program which has helped dozens of new creators start and grow their podcasts.

Author's Publications on Amazon

In 'Pineapple Podcasting', Samantha shares the exact roadmap she used to go from zero to number one in her podcast category. No matter your background or experience, you can create a podcast that stands out, serves others and earns you income.
Buy on Amazon
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