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TV Expert Interviews / Leadership / Nov 21, 2022 / Posted by Dina Buchanan / 57

What Business Owners Doing In This Economy (video)


What Business Owners Doing In This Economy In Order To Not Just Survive But To Succeed and Thrive

Dina Buchanan began investing in real estate in 2002. She and her husband founded lifeworks ink, a residential firm where they began building, refurbishing, purchasing, maintaining, and disposing of single-family houses. Dina has led various entrepreneur ventures, including residential and capabilities ventures and, finally, realistic commercial firms. She is also developing a highly profitable property management firm. In today’s expert insight interview, John and Dina discuss “What Business Owners Doing In This Economy In Order To Not Just Survive But To Succeed and Thrive.”

This Expert Insight Interview Discusses:

  • The importance of having a mentor or receiving input from others.
  • Reframe your thinking and see difficult times as opportunities.
  • Maintain complete company information.

Strengthen Your Business During an Economy Downturn

Financial management is only one aspect of strengthening your firm. It also contains ideas for retaining and expanding your client base, marketing your business on a budget, maintaining strong employee morale, and improving business processes. As company owners, many of us are all in, which means that our livelihoods and ability to care for our families depend on our company’s success.

Value is frequently discovered by going against the flow. This entails maintaining a good attitude even when things appear to be grim.

Turn Challenges Into Opportunities

The global crisis has caused economies to halt, providing firms with a once-in-a-lifetime opportunity to utilize tremendous hurdles to effect substantial change. It has exacerbated the inconsistencies and inefficiencies of many systems under high stress, providing enterprises with an opportunity to benefit from the unanticipated effects, the silver lining.

The pandemic’s challenges for businesses have seen them sustain productivity through digitized operations and refocus on new opportunities spurred by digitalization, which is seen less as an acceptable solution to a problem and more as a catalyst to change the business model creatively for the better.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Dina Buchanan is the Director of Investor Relations at PCRP Group, a company that offers direct access to tax-advantaged, passive income commercial real estate investments. PCRP Group invests in high-demand multifamily housing communities by choosing climate-resilient markets, which can give investors more layers of investment security and, ultimately, greater returns. Dina has over 19 years of experience investing in both residential and commercial properties in the United States and internationally, and has acquired roughly $200 million in assets under management.


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