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TV Expert Interviews / Leadership / Jan 8, 2022 / Posted by Wendy Swire / 1243

Mental Fitness and Neuroleadership for Sales and Business Professionals (video)


In this Expert Insight Interview, Wendy Swire discusses mental fitness and neuro-leadership for sales and business professionals. Wendy Swire has coached leaders in the US and globally for two decades. She is the co-author of the highly acclaimed book Anytime Coaching: Unleashing Employee Performance and a thought leader in the field of neuro-leadership.

This Expert Insight Interview discusses:

  • Neuro-leadership as the connection between science and leadership
  • How understanding our brain helps us control our instincts
  • The importance of mental fitness training


Neuro-leadership is at the intersection of science, leadership, and sales. It is about taking the latest research and cutting-edge neuroscience and applying it to fields of leadership management, including sales. It deals with things like resilience, positive emotions, brain health, and various other topics.

Neuroscience has been gaining in popularity recently, with many people talking about it. The reason it has gained so much traction lately is that people are beginning to understand that the brain is the most powerful information transfer system on the planet.

Controlling the Lizard Brain

There is nothing more powerful than your brain, so beginning to understand the capability of this three-pound mass that we all have can be incredibly insightful. So many things can be tied to brain science, including why we keep doing things over and over again, creating both good and bad habits.

Learning more about the brain can teach us how to control the reptile, primitive part of our brain and instincts. Just a little bit of science explains a heck of a lot, enabling us to be at our peak in terms of performance.

Mental Fitness

Mental pressure and mental health issues seem to be bubbling up to the surface more than ever before, perhaps spurred on by the pandemic. Something like one in four people suffers from loneliness and anxiety — these are unprecedented numbers.

We can think of mental fitness along the same lines as physical fitness. To remain physically fit, we go to the gym, lift weights, run on the treadmill, etc. We know that these activities are good for our heart, mood, and brain. Wendy Swire wants us all to think of mental fitness as the equivalent of this. You have to train your brain to withstand life challenges with the right mindset.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Two decades of experience coaching leaders in the US and globally. Co-author of the highly acclaimed book, Anytime Coaching: Unleashing Employee Performance. Thought leader in the field of Neuroleadership, developing practices to slow down and rewire the brain to work more effectively with others.


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