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TV Expert Interviews / Leadership / Jan 15, 2021 / Posted by Diana Fryc / 317 

How Women in Leadership Can Increase Your Bottom Line (video)

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Why are there fewer female leaders than male leaders? In this Expert Insight Interview, Diana Fryc discusses how women leaders can contribute to a company’s success. Diana Fryc is a Founder and Host of a Gooder Podcast, where she interviews successful women leaders in the food, beverage, and wellness industries.

The interview discusses:

  • Perfect balance within the organization
  • Fewer women in leadership roles
  • Time for self-reflection

Perfect Balance

Men and women open their businesses for different reasons. While men are more operational and competitive, women tend to start their businesses because they see the need to help the community. Women are better communicators, more collaborative, and nurturers by nature. Every business needs nurturing, but if the leadership is full of men, then the nurturing part easily gets neglected. The perfect combination for the company is the balance of strengths of both men and women, and that is why gender diversity in the leadership levels is of utmost importance.

Less Women Leaders

Many women are working in various industries, but not many hold leadership positions. One of the reasons might be that being an entrepreneur is not really family-friendly, and women still assume responsibility for taking care of the household. Eventually, being in charge of both business and a family becomes too demanding. Thus, having an open conversation at work about it would be very helpful. However, feeling uncomfortable or fearing the competition prevents many women from speaking up on this topic. This year, mostly due to the Covid19 pandemic, many companies had to reconfigure and accommodate their practices to employees’ circumstances. Thus, this is a perfect opportunity for women specifically to be vocal about their needs as well.

Moreover, women always feel like they have to prove that they are qualified for the job, opposite to men who feel confident about their qualifications even when they do not satisfy the criteria 100 percent. Statistics show fewer women apply for a specific job based on the job description because they underestimate their experience. Men are risk-takers, while women like to play safe. Thus, there is stuff in business that women could take from men by having a male mentor, for example.

Time for Self-Reflection

Women need to believe more in themselves and to feel comfortable taking credit for their achievements. Even when they dream, they adjust their dreams to be safe and not to bother anyone. So, if we can take one silver lining from everything that happened in 2020, that might be that people have more time to do self-reflection. Women should reflect on their thoughts about which directions they want to go career-wise and to try to be a part of reconfiguring the workplace in the future.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Diana Fryc is a partner and Chief sales and marketing officer at Retail Voodoo. Diana is resourceful, insight-driven, and loaded with can-do energy. With more than 15 years of experience, she deeply understands the importance of gaining team alignment, distilling marketing research into actionable insights.

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