When you think about success, it’s easy to get caught up in how we move forward in life. But failure is often a predecessor to success or any kind of achievement. It was Churchill who said that “success is going from failure to failure without losing enthusiasm.” If you are open to learning, your failures can teach you more than your successes. Bill Wooditch, author of Fail More: Embrace, Learn, and Adapt to Failure as a Way to Success, explores how to learn from failures in order to achieve success, in this interview hosted by John Golden.
This expert sales interview explores:
- How to overcome the fear of failing
- Identifying fear and overriding fear
- The importance of taking the first step
Overcoming Fear of Failure:
Failing more probably sounds quite counterintuitive. So much of our resistance to failure comes from the fear of the consequences or what might happen if we do fail. This fear can be debilitating, permanently freezing us in a state of stagnation.
Part of overcoming the fear of failure is to recognize what fear really is. Fear is something that has historically been vital to our survival as a species. From the beginning, humans were afraid of being eaten by the sabretooth tiger, afraid of being attacked, afraid of losing their lives or the lives of their family.
Taking the First Step:
Have you ever made a decision that changed the course of your entire life? For some people, maybe it was moving out of a small town and pursuing your goals in a big city – despite others telling you that you won’t make it.
Becoming a Master of Failure:
Becoming a master of failure relies a lot on past failures. You have to fail a lot to become a master of failure. If you can look back on past failures, you can see the way that things went wrong, and learn from these mistakes in order to avoid them in the future.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.