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TV Expert Interviews / Leadership / Sep 5, 2020 / Posted by Bill Higgs / 2665

How An Intentional Culture Can Double Your Bottom Line (video)


Company culture plays an important role in growing your business. In this Expert Insight Interview, Bill Higgs discusses how an intentional culture can double your bottom line. Bill Higgs is one of the founders of Mustang Engineering, Inc., one of the 500 fastest-growing companies in America. He is the culture code champion and an expert in building high-performance company culture.

This interview discusses:

  • Creating a people-first culture
  • Virtual way of doing business

People First Culture

Company culture is simply how you get things done. By creating a people-first culture within your company, you will reduce your turnover and save great cost on hiring and training new workers. People’s culture does not mean providing pool tables and massage chairs for your employees, but rather hiring people who will be a great addition to the company and respecting and valuing them. In a company that values performance, all employees must take accountability for their actions. However, accountability comes naturally if we succeed to break the silos and perfect internal communication and handoffs. So, if everybody does their part of the job right and hand off to another person within the deadline, people will naturally take accountability for their actions. Building the culture in which employees will be efficient and the company will “stay lean” in the good times will help the company stay efficient during the downturn as well. And when the downturn like this pandemic happens, the leadership needs to lead on creating a positive mindset within the organization.

Virtual Way

We could say that one good thing that came out of this pandemic is that it pushed us about 15 years in the future regarding virtual offices. Everybody knew that virtual work is possible, but for some reason, the minimum amount of people were doing it. And now, the majority of companies set up their systems to allow their employees to work from home. And for many businesses, employee performance and efficiency went up because this type of work naturally requires better communication and handoffs between employees. And even when the pandemic is done, many companies will continue this virtual trend of doing business. This type of work allows for flexibility in work hours as long as the deadlines are met, lowers travel time, and enables people better work-life balance. The traditional way of doing business is starting to change. In conclusion, the important things to do to create a performance culture are to perfect the internal communication and to create a sense of team that everybody wants to get into because then you can choose who you want into your team. Remember, from selection comes quality. And lastly, make sure that your team has secured jobs because then they will focus on productivity and performance instead of looking for other jobs.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Bill Higgs and two partners founded Mustang Engineering, Inc. in Houston, Texas. Now he is the author of two books, Mustang: The Story and Culture Code Champions: 7 Steps to Scale & Succeed in Your Business.

Author's Publications on Amazon

Learn how to create and cultivate a championship culture in your business. It will increase your bottom line by attracting and retaining better people, better clients, and reducing rework. Practical tips and methods will help you maximize productivity, performance, and profit by increasing passion throughout…
Buy on Amazon
"Mustang: The Story" follows three men on a passion to create an engineering firm. Feel their passion to succeed, learn from their mistakes, and discover what it truly means to be a "Mustanger".
Buy on Amazon

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