Sales POP - Purveyors of Propserity
TV Expert Interviews / Leadership / Nov 23, 2018 / Posted by Dianna Booher / 5319

Communicating Like a Leader


Communicate Like a Leader

A good leader is someone that executes a vision, listens, coaches, is resilient and motivated. A good leader can literally make or break the success of his or her team. Why? Communication! As a leader, your job is to be able to communicate the vision of your company and inspire those around you to reach for greatness. If you can’t do that, what are you bringing to the table?

This expert sales interview explores:

  • Communication
  • Sticking to a Format
  • Communicating Like a Leader: Connecting Strategically to coach, Inspiring, and Getting Things Done


A lot of people associate communication with a “likeability” factor – meaning if people like you, that means you are good at communicating. This is not always the case. You can be likeable, comfortable and confident, but that does not mean that you are able to close the deal by persuasively getting your message across. Are you able to engage and win the trust of your prospective customers? Are you able to think on your feet?


As a salesperson, you should always expect a dialogue rather than a monologue. It can be easy to be thrown off your game, or lose your train of thought when you are being interrupted or asked unexpected questions, but in order to be a great leader, you need to be able to pick right back up where you left off. Having a format for how to put your thoughts together will help you think on your feet. Booher suggests starting with one sentence overview, then you will elaborate, followed by a short anecdote to get your point across, and summarize with a sentence.

Communicate Like a Leader

Too often people get promoted to leadership positions with no experience and poor communication skills that lack inspiration and vision. Instead, they focus on what they know: tactics rather than strategy. The result – they become stuck in micromanagement mode.

Booher wants to prevent micromanagement before it happens by providing leadership communication skills. Built on a foundation of extensive research, Communicate Like a Leader, offers practical guidelines to help professionals think, coach, converse, write, and negotiate strategically to deliver the best results possible.

To learn more about how to communicate like a leader, watch the entire expert sales interview. If you would like to read Dianna’s book, it is available on Amazon.

About our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Dianna Booher is the bestselling author of 47 books, including Communicate Like a Leader. She helps organizations communicate clearly and individuals increase influence with a strong personal presence.

Author's Publications on Amazon

In this eBook, executive communications expert Dianna Booher gives you straight talk about how to be the conversationalist that engages rather than enrages. Learn to reframe sensitive issues to present your key point or message in the positive way. Select the best words to deliver…
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Proper use of the written and spoken word determines whether or not you move ahead in your career. In Booher's Rules of Business Grammar, business communication guru Dianna Booher identifies the top 101 mistakes made in emails, presentations, and conversations every day. She briefly examines…
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Learn how to deliver presentations, lead meetings, and communicate the company vision with ease and confidence, speaking in a compelling manner that arrests attention and makes people want to follow you.
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Draw Them In, Don't Drive Them Away! People often get promoted to leadership positions without knowing how to communicate an inspiring strategic vision to the people who report to them. So they focus on what they know: tactics, not a strategy. As a result, they…
Buy on Amazon
This audio series is packed with practical resources to help you learn to think on your feet, have a funny story ready to tell, overcome anxiety, and work the room like a polished professional. Whether you need to master the art of small talk or…
Buy on Amazon
Personal presence is difficult to define but easy to recognize. People with presence carry themselves in a way that turns heads. When they talk, people listen. When they ask, people answer. When they lead, people follow. Personal presence can help you get a date, a…
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Learn tips and tactics to deal with the staller, the helpless, whiner, the know-it-all, the tyrant, the incompetent, and a number of types you've encounter along the way. Don't let one negative gatekeeper stand in your way of serving all the rest of your customers.
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Business communication expert and bestselling author Dianna Booher shares practical wisdom on how to write effective emails that get results and how to organize documents to gain control and increase your productivity.
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No time to read? Pick it up and go right to the help you need with a specific prospect. Summary headlines of each key sales tip or communication tip and brief entries were written with you - a fast-paced sales professional or entrepreneur - in…
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In this 28-page ebook, Dianna Booher offers 72 tips that help you with every aspect of the meeting, from assessing whether a meeting is necessary to rewarding the creativity and hard work of meeting participants.
Buy on Amazon
Effective listening can mean the difference between passing or failing a test, making or losing a sale, getting or losing a job, motivating or discouraging a team, mending or destroying a relationship. In this 24-page ebook, you'll find 38 tips to help you. Master the…
Buy on Amazon
Use appropriate questioning techniques to gather valuable information to formulate your negotiation goals. Structure your negotiation strategies and discussions for best outcomes. Recognize and avoid common pressure tactics.
Buy on Amazon

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