Communicate Like a Leader
A good leader is someone that executes a vision, listens, coaches, is resilient and motivated. A good leader can literally make or break the success of his or her team. Why? Communication! As a leader, your job is to be able to communicate the vision of your company and inspire those around you to reach for greatness. If you can’t do that, what are you bringing to the table?
This expert sales interview explores:
- Sticking to a Format
- Communicating Like a Leader: Connecting Strategically to coach, Inspiring, and Getting Things Done
A lot of people associate communication with a “likeability” factor – meaning if people like you, that means you are good at communicating. This is not always the case. You can be likeable, comfortable and confident, but that does not mean that you are able to close the deal by persuasively getting your message across. Are you able to engage and win the trust of your prospective customers? Are you able to think on your feet?
As a salesperson, you should always expect a dialogue rather than a monologue. It can be easy to be thrown off your game, or lose your train of thought when you are being interrupted or asked unexpected questions, but in order to be a great leader, you need to be able to pick right back up where you left off. Having a format for how to put your thoughts together will help you think on your feet. Booher suggests starting with one sentence overview, then you will elaborate, followed by a short anecdote to get your point across, and summarize with a sentence.
Communicate Like a Leader
Too often people get promoted to leadership positions with no experience and poor communication skills that lack inspiration and vision. Instead, they focus on what they know: tactics rather than strategy. The result – they become stuck in micromanagement mode.
Booher wants to prevent micromanagement before it happens by providing leadership communication skills. Built on a foundation of extensive research, Communicate Like a Leader, offers practical guidelines to help professionals think, coach, converse, write, and negotiate strategically to deliver the best results possible.
To learn more about how to communicate like a leader, watch the entire expert sales interview. If you would like to read Dianna’s book, it is available on Amazon.
About our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.