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TV Expert Interviews / Leadership / Feb 7, 2021 / Posted by Carl Gould / 1837

7 Stages of a Growing Business (video)


There is a seven-stage business growth method that helps people maximize their efforts. Thus, in this Expert Insight Interview, Carl Gould discusses the seven stages of growing a business. Carl Gould is the CEO of 7 Stage Advisors, business growth strategist, author, speaker, and an award-winning coach.

The interview discusses:

  • Early stages
  • Stages of scale
  • Salability and succession
  • Common mistakes

Early Stages

The first stage is strategic planning, which means having a compelling business idea to put on paper. This step does not require complexity. You only have to identify where you are right now with the company, where you want to be in the future, and how to get there. In the second stage, you should choose your specialty – niche, and focus on becoming an expert in it. In an economy as volatile as it is today, people are willing to pay more if they believe that they are getting a higher value in return. In order to be considered an authority in your niche, you have to charge higher prices. For example, companies such as Apple or Tesla never offer discounts because they are confident that they provide higher value than competitors. The third is the synergy stage, in which you build a team that aligns with your mission, vision, and core values.

The Stages of Scale

In the next stage, you choose what kind of business model you want to have. Then, you systematize business processes, but just enough to stay flexible to make changes if needed. Timing is crucial here because you cannot move to the next stage without systematization. Next comes scalability, in which your company becomes known for something other than product or service, such as experience or convenience offered to customers. At that point, you start to scale your business.

Salability and Succession

The sixth stage is to maximize your salability by building a management team, going public with IPO, buying, selling, etc. And finally comes the succession stage. In this stage, you can leave the company’s day to day operations since you already have created a legacy.

Common Mistakes

Common mistakes that companies make are following the wrong vision or undercharging their products or services. Moreover, many companies do all the steps right but in the wrong sequence. A good exercise for that is to ask whether the company answers the five core market complaints. Usually, three or four of those complaints are not satisfied. Thus, by focusing on answering market complaints, we also make necessary updates within the company.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Carl Gould is a worldwide leading authority on business and entrepreneurship. His company, 7 Stage Advisors helps organizations grow to the next level. He is an entrepreneur who built three multi-million dollar businesses by age 40.

Author's Publications on Amazon

'Biz Dev Done Right' is devoted to helping business owners, sales VPs, and sellers uncover and manage the blind spots in the sales process that keep you from the success you deserve. Learn the practical and powerful information you need to immediately accelerate next-level results.
Buy on Amazon
In order to be truly successful in today s competitive world, you need an edge. 'Blueprint for Success, Proven Strategies for Success and Survival' gives you that edge by providing proven strategies to begin the journey to a lifetime of personal, professional, and financial success…
Buy on Amazon
'Polar Bears and Penguins: Transforming even the most polarised organisation into a high performing culture where a diverse group of employees can thrive in any weather condition' and accompanying website will change the way you look at yourself, your organization, and the world around you…
Buy on Amazon
'The 7 Stages of Small-Business Success: From Startup to Seven Figures in Three Years or Less' is written as a roadmap for any entrepreneur to reach his or her ultimate destination.
Buy on Amazon

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