In this Expert Insight Interview, Shayla Boyd-Gill discusses how to scale in less time with fewer clients. Shayla Boyd-Gill is a proven business coach and sales strategist who teaches people how to become multiple six-figure earners.
This Expert Insight Interview discusses:
- How to achieve your scaling goals through high-ticket offers
- Why it is crucial to offer a fantastic experience to your existing clients
- How to have upselling conversations
We’re always chasing more and more, and we think that adding more clients will scale our business faster. Everyone believes that the more they do, the more they’ll get paid, and their lives will be easier.
The truth is, in fact, the exact opposite. If we continue to have more and more clients, that will bring us more work, which means more of our time will be occupied. Shayla Boyd-Gill believes that you can have the same scaling and money goals but achieve them through high-ticket programs, being able to use high-ticket offers, and boldly request what you want.
Being Amazing to Your Clients
The mantra is always “new business,” “new clients,” “new logos,” etc. We get very fixated on these things, even though everybody knows that it is harder and more expensive to win new clients than nurture, grow, and upsell your existing ones. We seem to have an innate bias for new business.
If you can offer a fantastic experience to your existing clients, you will retain them. Not only that, but they will likely appreciate you more and be more inclined to listen to your offers than new prospects who don’t know who you are.
Sometimes when companies land a client, they become nervous about moving the relationship to the next step. If a client seems content and doesn’t express any unhappiness, we tend to leave them be and just wait for the renewal or the re-sale.
However, it will be easy to have an upselling conversation if you get to know your client and nurture them the right way. Think of it as inviting your client to an even more amazing experience rather than trying to sell them another service or product. If you do your job of serving them correctly, your clients may even bring these conversations up themselves.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.