Joe Ardeeser is a Founder and CEO of Smart Pricing Table, which is an interactive business-to-business proposal software. He has been a digital agency owner for 12 years. Joe has worked as a developer, senior designer, VP of customer support, and managing member. In today’s expert insight interview, John and Joe Ardeeser discuss “Proposal Writing.”
This Expert Insight Interview Discusses:
- What are the best practices to write a compelling proposal?
- Essential elements to have in a proposal.
Writing The Best Proposal
There are two kinds of thought processes in proposal writing: executing and building a system. Most businesses struggle with executing because they have not taken the time to build a system. To build a system, first, you need to find the answer to these questions: What do we sell, or what are the limitations of your business? Provide enough definition to your terms in the proposal and not so much that you overwhelm your customer.
Customers usually pay attention to pricing. You can add bite-sized terms inside of each price line item. So when the customers look for the price, they also go through the proposal items.
Essential Elements To Have In A Proposal
Have a clear system structure and understand what type of projects you want to take on. Do add these essential elements to your proposal:
- A clear cover page and cover letter to make it feel personalized.
- What others say about you is important, so add testimonials to the proposal.
- Every single clause has a story. Tell the reason behind adding each section or item.
- The most important thing is to provide transparent pricing.
- Add a degree of interactivity to allow the customer to be involved in the process.
- Add optional items, give them a choice and empower them with interactive tools.
These elements will allow you to create a more personalized and interactive proposal.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.