Digital selling is more important now than ever. It is invading many different aspects of our lives and careers. Sales can tend to be slow to adapt, especially when business is good. But there is no better time to start integrating digital selling tools than right now. We’re going through a unique upheaval with COVID-19, and many people are switching to digital tools to help them continue selling despite the global changes. But digital selling tools can help salespeople sell easier, better, and more, both now, and when things reopen. Bill Butler explores how digital selling can be a true game-changer in this expert sales interview, hosted by John Golden.
This expert sales interview explores:
- Why digital tools aren’t a replacement
- How digital tools can help you long term
- The unique customizations that digital tools can offer you
Augmentation, Not Replacement:
Like in many other industries, the addition of new technology has people in sales wondering if their job is going to get replaced by a computer. But digital selling, and digital selling tools, are not a replacement for human salespeople, but rather an augmentation that makes the human side of selling even better.
Tools for Today and Tomorrow:
There’s a lot of people who have been selling digitally now, and with the changes brought on by COVID-19, there are more salespeople using digital tools than ever before. But there’s an idea in the sales community that digital tools like zoom, and online presentation tools, are just temporary things, or temporary tools to use while face to face meetings aren’t available.
A Customized Sales Process:
So much of sales is centered around having a solid sales process. But having a great sales process isn’t all that you need to take your sales to the closing line. The agility of your sales, as well as the flexibility of your sales process, is also super important. Digital tools for selling allow the salesperson to listen and understand the customer’s needs and then alter the sales process so that it’s tailored to exactly what the customer requires.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.