How to move from seven figures in revenue to eight? In this Expert Insight Interview, Bryan Clayton discusses growing your business revenue to eight figures. Bryan Clayton is a CEO and Co-Founder of GreenPal, a.k.a Uber for lawn care, an online marketplace connecting homeowners and local lawn care professionals.
The interview discusses:
- Finding the right channels
- Building your team
- Creating customer experience
Find the Right Channel
When starting a business, it is beneficial to experiment with different strategies and channels to figure out what works the best and what doesn’t. And when we do figure out what works for us, we should stick with it. New business owners usually feel like they should chase any revenue possible, but being the best in one channel is much better than being mediocre everywhere. In the end, having a complete focus on one or two things is more profitable than having divided attention on many different ones.
Build Your Team
Many business owners have a hard time delegating jobs because their business is their baby. But once the revenue starts to grow and the workload increases, it is critical to understand that we cannot do everything alone and expand the team. One of the advantages of hiring people today is that we do not have to get all full-time employees. Many positions can be only half-time hired. For example, since many start-up companies do not need a full-time CFO, it is better to hire a CFO for a couple of hours per week. It is much more cost-efficient that way because it wouldn’t require a full-time monthly salary, only an hourly rate. Yet, you would still get an expert to advise on what should be improved and how.
Create Customer Experience
Opening and growing a business means finding a balance between what buyers want and what sellers need to stay profitable. It is a learning process, and the best way to learn what needs to be changed or in which direction to go next is to be open to feedback from your customers. It is crucial to stay available for your customers to reach you.
Today’s consumers are egotistical and spoiled in terms that they want everything easily accessible. Thus, you have to create a product that can operate in that environment. Sometimes people receive negative feedback and take it too personally. However, negative feedback is the best thing that can happen to a seller because there is a direct insight on what should be improved to provide a better customer experience. In today’s world, everything is easily replaceable. Thus, creating a customer experience is essential to differentiate yourself from the competition.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.