Sales POP - Purveyors of Propserity
TV Expert Interviews / Improve Sales Skills / Apr 27, 2024 / Posted by Dan Seidman / 15

Understanding Emotions in Sales (video)


I had a fascinating talk with Dan Seidman recently. Dan is the Managing Director of Reading Emotions. Our talk showed how important it is to understand emotions in sales. In this article, I will share the valuable lessons from our talk. These lessons can change how people work in sales and business.

The Science Behind Emotions in Sales

Dan Seidman is an expert on emotional intelligence. He explained the science of reading emotions. He said there are seven key emotions in human interactions. These are happiness, sadness, fear, disgust, anger, surprise, and contempt. Being able to recognize these emotions can be very helpful in sales.

Understanding these emotions allows salespeople to respond better. It’s not just about what is said. It’s about feeling the deeper emotions shaping the talk. This level of understanding can lead to better connections and more successful sales.

Emotions in a Digital World

One interesting part was about emotional intelligence in remote work. With more digital communication, reading emotions is hard but crucial. Dan shared ways to understand subtle signs in video calls and emails. These signs are often missed.

A Great Resource on Emotions

Dan praised the Reading Emotions website during our talk. He said it has a lot of scientific knowledge and stories about emotions. Dan said the website is more accessible than academic books. The books may be too complex for some people.

I agreed with Dan’s praise of the website. I encouraged people to explore the valuable information there. The site is great for those who want to learn about emotional intelligence. I also urged people to reach out to Dan directly. His passion and experience make him an excellent guide.

The Power of Sharing Knowledge

At the end, Dan expressed gratitude for the chance to discuss this critical topic. Talks like these show how powerful sharing knowledge can be. It can lead to great professional and personal growth.

Being able to read and respond to emotions is game-changing in sales and business. It’s a skill that can be learned. It can revolutionize how we connect with clients and coworkers. Listen to the full talk and visit the Reading Emotions website to learn more. The journey to emotional intelligence starts with curiosity and willingness to understand others’ emotions.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Dan Seidman – Managing Director of Read Emotions My mission is to give people access to information about others, which has never before been known - what they are thinking and feeling. It’s important to know what someone is thinking and feeling when you’re trying to build constructive relationships whether leading, managing, coaching or selling. People often attempt to suppress their emotions. But there is “leakage,” known as micro expressions, which occur in 1/2 of a second. Dan is a certified behavior analyst who leads the North American licensed delivery center for Ekman’s global company.


This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.