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TV Expert Interviews / Improve Sales Skills / Apr 3, 2022 / Posted by Martin Brooks / 405

The Role of Body Language in Communication (video)


In this Expert Insight Interview, Martin Brooks discusses deciphering what somebody is thinking through body language. Martin Brooks has always been curious about how the world’s top communicators use their body language to enhance their performance, make an impact, and boost their chances of success, which is why he became the Impactologist.

This Expert Insight Interview discusses:

  • The role of body language in communication
  • How to use awareness to get the upper hand
  • Why body language matters even more in virtual meetings


The main thing about body language, both reading other people and understanding the signals you are putting out, is awareness. We need to start paying more attention to body language when we communicate.

Most of us hate watching recordings of ourselves. It is essential to get past that discomfort and start paying attention to ourselves and what others give out. You can start by paying attention to people that you like, people that inspire, motivate, and influence you. This can help you learn what it is about their body language that is drawing you to them.

Using the Whole Package

So how do you make sure that you’re not communicating the wrong thing when you’re engaging with people?

The best presenters pay attention to how they will use their body, their voice, and the words they choose — not just the technical data that they need to present to win over their audience, but the whole package — what they say, how they say it, and how they look while they’re saying it. This gives them the best possible chance of success.

Body Language in Virtual Meetings

One of the biggest misconceptions going on right now is that body language doesn’t matter in virtual meetings. Martin Brooks argues that body language is even more critical virtually than when you’re talking with someone face-to-face.

This is because it is so easy to disengage from a virtual meeting. You can keep your phone just out of view of your webcam and scroll Instagram while pretending to listen. This is something you could never do in a live meeting. The counterbalance to that is to be engaging and shake your audience up enough with your body language that they’re just engaged from the get-go.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

I use the analysis skills you can see here in my BBC & Discovery Channel appearances, to analyze how you could make a greater impact in your next presentation, pitch, or job interview. Through my feedback, coaching, and advice, I can help you create a greater personal "impact" when you communicate. That's why I'm the Impacttologist.


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