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TV Expert Interviews / Digital Selling / Jul 3, 2020 / Posted by Naira Perez / 2030

Paid Media in Social Media (video)


The social media world is constantly evolving and changing, so even very experienced advertisers can struggle with social media marketing. In today’s interview, host John Golden with guest Naira Perez, the founder of Spring Hill Digital. She will share her advice on how to use paid media in social media to generate more sales, attract new customers, and ultimately grow your business.

In this video, you can learn more about:

  • Where to begin
  • Finding your audience
  • The best way to approach the paid media

Where To Begin

When you are approaching the channels that you are not familiar with, it is best to do it via organic posts. That way, you have a chance to get a better picture of how everything is working, instead of risking your money. Once you figure out how to interact with your audience and what kind of content they like, it is time for paid media. A common mistake that you should avoid is using the same strategies on every social network. Different media should be approached and observed in different ways.

Audience Targeting

Successfully determining who your audience is could be a crucial part of this process. Demographics across platforms are different, but they also shift very quickly from one platform to another. Even though a particular social network is very popular at the moment, it may not mean that your audience is there, in which case you should direct your resources elsewhere. Analyze how your audience evolves and behaves online, so you would know where to follow them.
When you create an online community, you provide yourself with constant feedback on how to make your business and products better.

The Best Way To Approach The Paid Media

The best option always is to plan in advance. Once you realize who your audience is, Facebook and Instagram tools can help you to analyze their habits and details about them and then target people who could be interested in buying your product. After you define and find your customers, determine what you want them to do. The ultimate goal is the sale, but the ad could be just the first step towards it. Finally, define the path to bring your audience from where they are now to where you want them to be.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Naira Founder of SpringHill Digital and paid social media expert, her favorite part of marketing is the direct relationship between the consumer and the brand. Naira started in direct response advertising about 15 years ago, building brands on TV before digital was a thing.


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