How familiar are you with podcasting? In this Expert Insight Interview, Zach Moreno and Rock Felder, founders of SquadCast, discuss how podcasting can help business. SquadCast is a remote recording platform that enables podcasters to create meaningful conversations with their guests without the need to be at the same location while keeping the quality of audio and video production.
The interview discusses:
- Importance of podcast in the business
- The performance part of the interview
- Things to consider before podcasting
- The diversity of topics
A podcast is a unique way of interaction with the audience in which the audience gets to hear the friendly conversation between two people who usually never met each other before. It builds influence within the industry while it is very independent of any standards, so it allows complete flexibility and customization. People can express their stories and unlock their creativity for their audience. Since creating good content is a challenge for many lately, the advantage of the podcast is that it is in the form of conversation. Not all people know how to write blogs, but we all know how to have a conversation with another human being. And then, from those conversations, a content creator can write a blog.
It is surprising that even though podcasting exists for quite some time now, up until recently, the quality content was a topic for debate. Podcasting does look easy, but in reality, it is not. Since there are no standards or scripts to follow, you have a blank canvas to play with it. However, you have to be able to improvise, empathize, respond creatively, and provide quality content during the conversation, no matter in which direction it starts to go. In some way, it is a performance.
Before starting a podcast, you should ask yourself why do you want to go into it? How would it benefit you? What kind of format would you have, and would you feel comfortable creating that spontaneous yet quality content? Also, another crucial factor to consider is your audience. Since you ultimately talk to your audience, which value can you create for it to be willing to come back for more of your podcasts?
Nowadays, podcasting is a way to go for so many people with different expertise and skills. There are various niche markets for which people make podcasts. The beauty of podcasting is that you do not have to be a top-level expert in your field, but you need to have something interesting to offer.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.