Creating authenticity is one of the most impactful ways of connecting with clients and generating more business. Emotional intelligence is the key to engaging with customers with real, true authenticity, and can help a salesperson close more deals and help leaders be more effective. Leila Entezam, interviewed by John Golden, discusses how to create more emotional intelligence in the business world.
This expert sales interview explores:
- How to engage with real authenticity
- The importance of self-awareness
- How leaders can increase emotional intelligence
Engaging With Real Authenticity:
In any dynamic, emotions are what creates action, whether it’s within the context of a personal relationship or a sales relationship. Authenticity comes with emotionally engaging with people on a genuine level, so to create an action (like influencing a buyer to make a purchase), you must engage with them on an emotional level through being your authentic self.
Increasing Emotional Intelligence Through Self Awareness:
Emotional intelligence is something that every human is capable of, but it takes work to get there. Having emotional intelligence is not just about having awareness of others, but also of yourself, and you have to start with yourself before you can have awareness of others.
Increasing Emotional Intelligence for Leaders:
If you are a leader in the business world, and you have a staff of people that you would like to assist in increasing their self-awareness and emotional intelligence, there are some specific things that you can do in order to increase the effectiveness of your impact.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.