In this Expert Insight Interview, Deanna Singh discusses her latest book, Actions Speak Louder: A Step-by-Step Guide to Becoming an Inclusive Workplace. Deanna Singh is described as a trailblazer and dynamic speaker at the forefront of social change. She’s an award-winning author, educator, business leader, social-justice champion, and Founder and Chief Change Agent at Flying Elephant, an umbrella organization for four social ventures dedicated to shifting power to marginalized communities.
This Expert Insight Interview discusses:
- What prompted Deanna Singh to write her latest book
- Company reputation is a driving factor for hiring the best talent
- How to step away from the status quo by asking yourself the right questions about your hiring process
Genesis of the Book
In her day-to-day life, Deanna has the opportunity to work with amazing organizations worldwide. One of the big themes she’s seen in that work is that there’s nobody who wants to create an exclusive working environment – a place where people don’t feel like they can thrive, where they’re sad when they go to work, and can’t wait to go back home.
These are not the characteristics business owners describe when discussing what they want in their companies. So, there’s no lack of desire to create more inclusive workplaces, but there is a lack of understanding of how to get there. This was the source of Deanna’s motivation to write this book.
How a company attracts people depends on the culture and life experience of the people it is trying to attract. Today’s job market is highly competitive, and almost every company in the world is trying to get the best talent.
Interestingly, what we used to think of as the fundamental driving forces of hiring great workers, such as compensation and location, only work to a certain extent. One of the critical driving forces nowadays is the company’s reputation within the larger community. People want to know that they can trust a company to provide opportunities for growth and healthy collaboration.
Reversing the Status Quo
We can sometimes get into these status-quo biases because we’re so comfortable doing what we’ve always done.
This is why we don’t ask ourselves some basic questions that would allow us to check why people from different backgrounds don’t seem to be applying for positions at our company.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.