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TV Expert Interviews / Artificial Intelligence / Nov 3, 2023 / Posted by Govind Balu / 53

How is AI transforming sales and marketing in the digital age? (video)


Embracing Digital Transformation

As the host of this enlightening podcast, I had the pleasure of introducing Govind Balu, the founder and CEO of QuaXigma, and interim Chief Digital Officer at Roadside Protect. Our conversation revolved around the concept of digital transformation, with a particular focus on the role of Artificial Intelligence (AI) in sales and marketing.

Understanding Digital Transformation

Govind Balu defines digital transformation as a change in the way businesses operate using digital technologies and data. He emphasizes the importance of understanding the need for change, aligning people in the organization, and knowing the value of the desired outcomes.

Our discussion also touched on the shift from analog thinking to digital thinking, where data-driven decisions play a crucial role. This shift is not just about adopting new technologies but also about changing the mindset and the way we approach business problems.

The Role of AI in Digital Transformation

We delved deeper into the role of AI in digital transformation. Govind explained that AI is not just about automation but also about dynamic business rule generation based on data analysis. He gave an example of how AI has transformed the roadside assistance industry by reducing response time and providing a better customer experience.

Govind emphasized how AI improves human life and addresses significant issues that are beyond the scope of human capacity. He believes that AI will enhance human jobs rather than replace them, especially in small to medium-sized companies where labor capacity is limited.

The Potential of Automation in Sales and Customer Service

Our conversation then shifted to the potential of automation in sales and customer service. We agreed that automation can handle routine tasks, allowing salespeople to focus on building relationships and improving their sales skills.

Govind gave an example of how automation helped a university raise funds by identifying the right people to reach out to and the best time to contact them. He also mentioned how automation can enhance the customer experience in retail stores by personalizing interactions based on customer data.

I added that automation can be a great equalizer for businesses, allowing them to compete and scale in ways that were not possible before. We both emphasized the importance of addressing pain points and optimizing processes before implementing digital transformation. We cautioned against automating bad processes and stressed the need for proper change management and employee adoption.

The Impact of Digital Transformation on Small and Medium-Sized Companies

Govind shared his passion for helping small and medium-sized companies with their digital transformation and enabling them to make an impact. I acknowledged the importance of small and medium-sized businesses in driving the economy.

We concluded the episode by thanking each other and the audience. This conversation with Govind Balu was a deep dive into the world of digital transformation and AI, shedding light on their potential to revolutionize businesses and enhance customer experiences.

The key takeaway from our discussion is that digital transformation is not just about adopting new technologies but also about changing the way we think and operate. It’s about leveraging data to make informed decisions, optimizing processes, and enhancing human capabilities with AI.

To learn more about Govind Balu:
LinkedIn (Govind Balu)
LinkedIn (QuaXigma)
Offers for listeners

Our Host

<John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

GOVIND BALU is a visionary entrepreneur and experienced executive with a strong background in leveraging data and AI to drive business growth across different industries. As the Founder and CEO of QuaXigma, he spearheads the company’s vision to transform organizations into data-driven enterprises. Govind is also serving as Interim Chief Digital Officer at Roadside Protect, overseeing technology strategy, data strategy, IT capabilities, data analytics capabilities, and business transformation programs.


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