In this podcast episode, John Golden and Chris Pistorius discuss how to kick-start your marketing without breaking the bank. They emphasize the importance of identifying target customers and developing a unique selling proposition before investing in marketing strategies. Chris shares his expertise in dental marketing and how it can be applied to other industries. They discuss the need for a CRM system to track customer data and the importance of having processes and procedures in place to handle incoming leads and customer interactions. They also recommend resources for building and scaling a business and discuss the significance of simplicity and authenticity in marketing efforts.

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In this episode of the Expert Insight Interview podcast, host John Golden speaks with Gregory Offner, CEO of the Global Performance Institute, about the importance of creating a positive employee experience to impact customer experience. They discuss Gregory’s upcoming book, “The Tip Jar Culture,” which aims to transform the employee experience and take the “irk” out of work. They also touch on the importance of managing oneself and developing employees to increase their capacity to perform better at their jobs. Gregory emphasizes the need for leaders to create a positive work environment that values employee development and collaboration and shares his unique approach to spreading this message through keynotes and corporate training workshops.

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In this podcast episode, John Golden interviews John Register, a former world-class hurdler and Paralympic athlete, about his life and career, including his experience as an athlete, his tragic accident that led to the loss of his leg, and his work with the US Olympic Committee and Paralympic Military Sports Program. They discuss how to overcome adversity and stay motivated in the face of setbacks, and John Register shares his three-step process for overcoming adversity: the reckoning moment, the recognition moment, and the redemption moment. He also emphasizes the importance of having a support system, a belief system, and making a commitment to change.

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In this podcast episode, John Golden interviews Steven Howard on the impact of stress and anxiety on decision-making in the business world. They discuss the prevalence of stress and anxiety, the importance of identifying and managing these emotions, and provide tips for leaders on how to handle high-stress situations and make optimal decisions. Steven emphasizes the importance of being a humble leader, building trust with team members, and being people-centric. The episode ends with Steven sharing more about his work as a coach, mentor, and author of 22 nonfiction books on leadership. Overall, the episode provides valuable insights into effective leadership and decision-making in high-stress situations.

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In this podcast episode, John Golden and John Hinson discuss the importance of nurturing your audience and staying in touch with them to generate more referrals and repeat business. They introduce the concept of a content loop, which is a perpetual loop of consistently staying in touch with your audience through valuable content, social media, and a robust website. They emphasize the importance of consistency in staying in touch with your audience and building a content loop. The speakers also stressed the importance of providing value to your audience and building a connection and trust with them. Overall, the speakers encourage businesses to nurture their audience to generate more referrals and repeat business.

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The podcast episode features John Golden, host of Expert Inside Interview from Sales Pop Online Sales Magazine and Pipeliner CRM, and Rob Rene, founder of Quantum Energy Solutions and Qi Strong. The episode focuses on the use of quantum energy frequencies to help people achieve and maintain good health. The speakers discuss the current medical system, the use of medication, and the compromised food system. They also emphasize the importance of positive intentions and the effects of external frequencies on the body. Rob Rene explains how the frequencies embedded in their patches work and shares success stories of people who have used his company’s products to alleviate chronic pain, allergies, anxiety, brain fog, and other ailments. The conversation highlights the potential benefits of using quantum energy frequencies to support overall health and well-being.

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In this podcast episode, John Golden interviews Dave Kurkjian, author of “6x: Convert More Prospects to Customers,” about the three mistakes salespeople make in the early stages of the sales cycle. The first two mistakes are sharing too much information and not being unique in the conversation. The third mistake is not focusing on the prospect’s point of view. Dave emphasizes that sales professionals need to focus on the prospect’s needs and communicate the value of their product or service in a way that is compelling and memorable. He suggests a technique called “you phrasing” to shift from your point of view to looking at the prospect’s worldview.

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In this podcast episode, John Golden interviews Marissa Freeman, the Chief Marketing Officer of Union Square Hospitality Group, about branding and customer experience in the hospitality industry. Freeman emphasizes the importance of understanding the customer journey and ensuring that brand values overlap with any partnership. She also discusses the significance of hospitality in creating a positive customer experience and building a successful brand. Freeman shares insights on the teachings of Danny Meyer’s book, “Setting the Table,” and how they apply to their business practices at Union Square Hospitality Group. She also talks about their various brands and their leadership and development practice called Hospitality Quotient.

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