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TV Sales Pro Advice / True Sales Tales / Sep 17, 2017 / Posted by Adrian Davis / 4711

True Sales Tales: Focusing on the Buyer Process


Adrian Davis shares a fascinating true sales tale of a real turning point in his career: when the focus turned from the selling process to the buyer process. This story truly illustrates how, in today’s buyer-driven markets, times have certainly changed–and it’s a story with a truly heroic ending!

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About Author

Adrian is an international speaker, business strategist and trusted advisor for chief executives and sales leaders. He speaks on the subjects of account strategy, competitive advantage and sales excellence. Find out more about Adrian at

Author's Publications on Amazon

In our increasingly digitized and fast-paced world, human relationships are often strained sales relationships even more so. Today's buyers are better informed, more sophisticated, and more transactional. As a result, sales professionals must navigate new challenges as they seek to develop meaningful relationships with these…
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